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Hilltop listeners are much more inlerested in the problems with children (the principal slant of the program) than in romantic or other complications introduced as sub-plots.
This further suggests that sub j eel matter for daytime serials need not be limited to stereotyped imentions in the traditional style. If this were merely a question ol producing a greater variety of subject matter and a "better" literarj product, the notion could be discarded instantly.
It becomes important to sponsors in the possibilities it suggests for increas
ing daytime audiences. The Warner and Henry investigation referred to earlier in this series indicates that nonlisleners in the group above the Common-Man level could be interested in sounder dramatic treatment of the \er\ same subject matter.
For example, a wife learns that her husband, a doctor of unquestionable integrity, is about to be accused of malpractice. Instead of letting him in on the matter, which involves his professional standing and perhaps their whole future, she "handles it herself," without mentioning it to him.
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The argument for this kind of characterization, of course, is that it is necessar\ in order to show7 how the good wife can successfully meet any threat to her security. This overlooks the fact that sounder dramatic handling of character would provide for the husband"* taking his propel share in the action, while still allowing the wife to swell housewifely hearts with pride in her courage and intelligence. The effect might be even more impressive if the wife's peculiar abilit\ to help her husband in such a situation were shown triumphing side h\ side with his own energetic, but unsuccessful effort to save his reputation.
When Sandra Michaels serial. [gainst The Storm, went on the air in the mid-thirties opposite Big Sister, it built from a 2 to a 7 without taking any measurable part of Big Sister's audience. This seemed to indicate the program drew a substantial portion of it* audience from new as well as regular sei i.il lislenei w ho adder! il to theil lineup despite its break with traditional daytime serial formulas.
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