Sponsor (Nov 1948-June 1949)

Record Details:

Title:
Sponsor
Date:
Nov 1948-June 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1948-June 1949)
Leaf #:
0001007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Posed by professional model Jim McLcme In The Olympics — Station WHEC In Rochester.... ....FIRST BY LENGTHS! * meter tree j in tn& ^imm-nLt5ear, James markab\e l heado{^f compe«uon ^HEc, in *ochf out ahead,' WHEC is Rochester's most-listened-to station and has been ever since Rochester has been Hooperated! Furthermore, Station WHEC is one of the select Hooper "Top Twenty" stations in the U.S! (Morn. Aft. and Eve.) latest Hooper before closing time. STATION STATION WHEC B MORNING 41.0 23.9 8:00-12:00 A.M. Monday through Fri. AFTERNOON 36.2 27.1 STATION c 7.6 8.1 STATION STATION D E 4.5 15.4 11.6 12.2 12:00-6:00 P.M. Monday through Fri. EVENING 6:00-10:00 P.M. Sunday through Sat IE LISTENING: 37.2 32.7 6.5 8.2 14.0 OCTOBER 1948 thru FEBRUARY 1949 STATION F 5.9 4.3 Station Broadcasts till Sunset Only HOOPERATING MEMBER GANNETT RADIO GROUP ^^^e^t N. Y. 5,000 WATTS -Representatives: EVERETT & M c K I N N E Y, New York, Chicago, HOMER GRIFFITH C O ., Los Ange/es, Son Francisco 23 MAY 1949 51