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a Pi (TUBES! TELEflSIBR PLEASURE!
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HERE NOW!
TV dealers, who don't make too much on receivers, use Polaroid window streamers to tie into every Polaroid-sponsored announcement or prograr
no waste circulation, and the market exists only in areas where TV stations are operating now.
Many a small electrical or optical business that grew up during the war years through manufacturing radar antennas or Plexiglass bomber noses received a revivifying "shot-in-thearm" when TV came into its own. Several such plants, whose equipment was out-moded when V-J day put an end to many war contracts, have switched over in a matter of weeks to making a TV product.
T\ has done some phenomenal selling jobs, even when the retail price of the TV accessory being sold is quite sizable. When Aerosweep Motors, makers of an electric TV antenna rota
tor. wanted to introduce its new product, it was done via a series of TV spots lone-minute films) on Newark's (N.J.) WATV. The spots were scanned nightly, on a Wednesday through Sunday schedule. In the middle of the third week, more than 1.250 replies had come in (a total of nearly $50,000 in potential sales I at a total cost of about $1 per inquiry. The biggest surprise lay in the price uf the item: $39.95.
Again, when Los Angeles TV dealer Jerry Costigan bought a single oneminute spot on L.A.s KTLA to advertise Walco TV Lenses, he was nearly caught flat-footed by the response. He had only 100 lenses at $70 each in the store. Over 2.000 calls regarding the
lenses came in during the next 48 hours. The $7,000 worth of lenses sold out as quickly as a nylon shipment in wartime. A week later Costigan's phones were still jingling as calls came in at the rate of 150 a day. The cost: $50; the take: $7,000. And new lenses were selling as fast as Costigan could order the plastic, liquid-filled TV accessory from his supplier.
Leading makers of TV accessories, such as the E. L. Cournand Co. i \\ alco lenses and filters), Richards LifeSize Screen (TV lenses), Celomat Co. (TV filters), the Zolar Optic Co. I TV lenses), Aerosweep Motors (antennas), and others have found that the pull of TV advertising and the accept
A lens is a good gift for "your television host" "Howdy Doody" pictures were effective give-aways
23 MAY 1949
Groan-and-grunters produced Polaroid sales
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