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One of a series. Facts on radio listening in the Intermountain West
No Salt Lake Station Serves the Intermountain Market
MONTANA
4-t
ADA A^"
20 HOME TOWN
MARKETS COMPRISE
THE
INTERMOUNTAIN
NETWORK
UTAH
KALL. Salt Lake City KLO. Ogden KOVO. Provo KOAL. Price KVNU. Logan KSVC. Richfield
IDAHO
KFXD, Boise-Nampa KFXD-FM, Boise-Nampa KVMV, Twin Falls KEYY. Pocatello KID. Idaho Falls
WYOMING
KVRS, Rock Springs KOWB, Laramie KDFN, Casper KWYO, Sheridan KPOW. Powell
MONTANA
KBMY, Billlnqs KRJF. Miles City KMON. Great Falls KYES. Butte*
NEVADA KRAM. Las Vegas
KALL
of Salt Lake City Key Station
of the
Intermountain
Network
and its
MBS Affiliates
* Under Construction.
Advertisers familiar with the geography of the Intermountain market have long known that no single station, regardless of power and frequency, could possibly cover the 1,641,900 persons living in the primary merchandisable coverage area of the 20 Intermountain stations.
It is 800 airline miles from Intermountain's southern-most station, at Las Vegas, Nevada, to Intermountain's northern-most station at Great Falls, Montana.
It is 600 airline miles from Intermountain's western-most station, at Nampa-Boise, Idaho, to Intermountain's eastern-most station at Laramie, Wyoming.
The area served by the 20 Intermountain Network stations is roughly 480,000 square miles. This represents 1 /6 of the entire land area of the continental United States.
Added to the vast distances between Intermountain population centers is the fact that the four Intermountain states are traversed and crisscrossed with the magnificent ranges of the Rocky Mountains. The heights of their majestic peaks give some idea to those unfamiliar with the geography of the Intermountain area of the impenetrable obstacles to any single Salt Lake station covering this vast market.
STATE
Utah Idaho Montana Wyoming
RANGE
Uintah
Lost River
Teton
Wind River Range of
the Rocky Mountains
HIGHEST PEAK
King Peak 13,498 ft. Borah 12,655 ft. Granite 12,850 ft. Gannett 13,785 ft.
THE
INTERMOUNTAIN NETWORK Inc
> Inc. National Representatives
Now York
Chicago
lot Angeles
San Francisco
Atlanta
6 JUNE 1949