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My only complaint about "Shell-Level" Selling at WSAI is that our salesmen have more than they can do covering all the potential new accounts where the plan has smoothed their path. (2 of our salesmen added 37 new accounts out of 69 calls in support of Shelf Level Selling.)
Norman Brammall
Gen'l Mgr. — H. F. Busch Co.
Makers of Busch's Famous Sausage
An Official Coaca^:
. . . progressive, constructive and educational program for the food retailers of Cincinnati. ... it will pay handsome dividends to the public in bringing about more efficient and more economical merchandising practices of retailers. It will benefit the retailers by making better merchants out of them and, through the efficient merchandising practices, it will make more profitable operations; and, last but certainly not least, is the recognition of your radio station and its programs by the trade as the right medium for reaching consumers and retailers alike.
George R. Dressier, Sec'y
Nat'l Assn. of Retail Meat Dealers
Your "SHELF LEVEL" plan has inspired our members to greater sales through better merchandising methods. We congratulate WSAI and assure you of our con' tinued cooperation.
Mr. E. H. Strubbe, Gen. Mgr. 700 White Villa Stores
Because the "SHELF LEVEL" plan is so unique, we invite stations in other markets to adopt it. Information on request.
CINCINNAT
A MARSHALL FIELD STATION REPRESENTED BY AVERY-KNODEL
6 JUNE 1949