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PORT ^L JL.INCEEES gives us another example of how ABC goes inside, outside and all around the towns. In this Washington paper, pulp and timher center, 67% of tire radio families listen regularly to ABC.
SANTA -M_-^ARBAKA is full of Spanish memories and the kind of free-wheeling buyers you can't afford to overlook. And you don't, amigos. when you sell on ABC; 89% of its radio families are \B( . fans, according to BMB.
SANTA ^_y^ RFZ is a fine place to spend a seaside weekend or prove that ABC reaches them all. the big markets and the small. For BMB says that in Santa Cruz 77% of the radio families tune regularly to ABC.
On the coast you cant get away from
ABC
FOR COVERAGE . . . ABC's booming Pacific network delivers 228,000 watts of power— 49,250 more than the second-place network. This power spells coverage — ABC primary service area (BMB 50% or better) covers 96.7% of all Pacific Coast radio homes. And ABCCoast Hooper for 1918 was up 9% or better both da\ and night. i
FOR COST.. .a half hour on ABC's full 21 -station Pacificnetwork costs only $1,228.50. Yet you can buy as few as 5 stations for testing or concentration. And ABC is famous for the kind of audience-building promotion that helps slice the cost-per-listener.
Whether you're on a coast network or intend to he— talk to \IU.
ABC
PACIFIC NETWORK
Ntw York: 7 W Ml 66tn Si. • TKafalgar 3-7000 — Dkth. m 17m Stroll Bldp. • CHerry R321— Chicago: 20 N. Wackcr Dr. DEUwarr 1<NI0— Los A-ncelis: 6363 Surun Bird. • HUdson 2-3141— Sam Fhakcmco: 155 Montgomery St. • EXbraok 2-6544
6 JUNE 1949
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