Sponsor (Nov 1948-June 1949)

Record Details:

Title:
Sponsor
Date:
Nov 1948-June 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1948-June 1949)
Leaf #:
0001039
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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6H NE 1949 New and renet New on Networks SPONSOR AGENCY NET STATIONS PROGRAM, time, start, duration Lone Ranger; MWF 7:30-K:00 pm; June 13; 6.". »k> Old Fashioned Revival Hour; Sun 8-9 am; June IH; 52 wks Mr. Fixit; Sun 5:30-5:45 pm; June 5; 13 wk-. Sun 7-7:30 pm; Aug II; 52 wks Arthur Godfrey; MTWTF 10:15-10:30 am; May 30; 52 wks Voice of Prophecy; Sun 9:30-10 am; June 19; 52 wk-. (Fifty-two weeks generally means a lS-week contract with options for 3 successive 13-week renewals. It's subject to cancellation at the end of any 13-week period) American Bakeries Co Tucker & Wayne AIM 35 Gospel Broadcasting Assn I. R. Alber ABC 272 Greystone Press II. B. Humphrey MBS 63 Gruen Watch Co Grey NBC 163 Lee Pharmacal Co Dancer-Fitzgerald-Sample CBS 169 Voice of Prophecy Inc Western ABC 100 Renewals on Networks SPONSOR AGENCY NET STATIONS PROGRAM, time, start, duration General Mills Inc Dancer-Fitzgerald-Sa mple ABC 185 General Mills Inc Tatham-Laird ABC 239 Liggett & Myers Tobacco Newell-Emmett CBS 175 Co Inc Procter & Gamble Compton NBC 143 Prudential Insurance Co. Benton & Bowles CBS 148 Williamson Candy Co. Aubrey-Moore & Wallace MBS 492 Betty Crocker Magazine of The Air; MTWTF 10:25 10:45 am; May 30; 52 wks Breakfast Club; MTWTF 9-9:15 am; May 30; 52 wks Arthur Godfrey; MTWTF 11-11:30 am; May 30; 52 wks Truth And Consequence; Sat 8:30-9 pm; July 2; 52 wks Prudential Family Hour; Sun 6-6:30 pm; June 5; 52 wks True Detective Mysteries; Sun 4:30-5 pm; Sept 4; 54 wks National Broadcast Sales Executives (Personnel changes) NAME FORMER AFFILIATION NEW AFFILIATION Robert Balfour Robert L. Burns Myron Coy Paul V. Hanson George Hartford Bernard Howard Wendell Parmelee John Rossiter Willard Walbridge WBBC. Flint Mich., mgr Rural Radio Co, Chi., mgr Everywoman's Magazine, N. Y., adv dir WTOP, Wash., acting sis dir Forjoe, N. Y., sis acct exec WWJ, WWJ-FM, WWJ-TV, Detroit, asst sis mgr WIKK, Erie Pa., sis mgr WWJ, WWJ-FM, WWJ-TV, Detroit, sis mgr Forjoe, Chi., sis mgr WRFD. Worthington ■>., natl sis mgr WBYS, Canton O., asst mgr, sis mgr Storecast Corp of America, N. Y., sis, adv dir Same, sis dir Same, sis mgr Same, sis mgr WICU(TV), Erie Pa., sis mgr Same, gen sis mgr Sponsor Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION ('. W. Anderson Lawrence D. Ballew P. G. Byrnes R. Richard Carlier Francis L. Congdon Ben R. Donaldson Montgomery Ward & Co., Chi., mail-order mgr Jacob Ruppert Brewery, N. Y., adv mgr Maxon, Detroit Ford Motor Co., Detroit, adv mgr Same, vp Brewing Corp of America, Cleve., gen sis mgr Brewing Corp of America, Cleve., adv mgr Bigelow-Sanford Carpet Co Inc. N. Y., adv mgr Altes Brewing Co, Detroit, adv, mdsg dir Same, adv, sis prom dir In next issue: New National Selective Business. New and Renewed on Advertising Ageneg Personnel Changes. Station Representative Changes TV