Sponsor (Nov 1948-June 1949)

Record Details:

Title:
Sponsor
Date:
Nov 1948-June 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1948-June 1949)
Leaf #:
0001042
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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"Put your message where the money is," . . . said Mr. Jamison ^i± Our man Jamison was talking to his friend Advertiser Y, who, like all good businessmen, is of a mercenary turn of mind. Advertiser Y sells a high-priced item ... expensive costume jewelry, to be precise, which appeals only to certain tastes and never to uncertain pocketbooks. "Large cities, where they do a lot of dressing up and spend freely for handsome baubles, are your primary markets, my friend," said Mr. Jamison. "And Spot Radio and Television are your primary media. Put your message where the money is!" Mr. Jamison's advice applies to a lot more than costume jewelry. Though all markets are not as highly selective as Advertiser Y's, most of them are selective enough to make the careful use of Spot Broadcasting an intelligent advertising choice, indeed. For years Weed and Company has been helping intelligent and successful advertisers — via Spot Broadcasting — to put their message where the money is. Weed a n j company radio and television s ta tio n rep res e n ta ti v es new york • boston • Chicago • d c t r o i t • Hollywood san rrancisco a t I a n t a 20 SPONSOR