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FM Association
TV Association
FM Board of Directors
TV Board of Directors
Sales Promotion
Engineering
Treasury
Publicity
Research
Programing
Cod*
Rates
Federated President
Institutional Publicity
Legal
Industry Relations
International
Labor
Administration
Broadcast Advertising Promotion
Code
Government Relations
better than another. It is the job of a great national association to work for all. There its work ceases. When it comes to competitive selling no one association can help all its members. The NAB has outlived its usefulness as a giant grab bag. It has to become a Federated Association or become just one of a group of associations in the broadcasting field.
Broadcasting needs an over-all spokesman. It also needs aggressive groups that will fight for radio, for
television, for storecasting, transitradio, FAX and every form of electronic entertainment the future may uncover. Thus only a Federated NAB can serve all of broadcasting well. Within the Federation there should be three member associations — and maybe more as the future unfolds.
Radio isn't dead. It isn't even a (King medium. FM has a unique place in the broadcast spectrum. I \ is growing fast. The latter is the great unknown in broadcast advertising.
Storecasting and transitradio are non
need great w et
identical twins that
nursing. FAX is anyone's guess,
Three great association groups can function effectively for broadcast advertisers — AM. FM, and TV. Each has its job cut out for it. As most association men I not broadcasters) see it, each association should have at least eight departments — Sales Promotion, Engineering, Treasurys Publicity, Research, Programing. Code, and Rates. 1 1' lease turn to page 36)
6 JUNE 1949
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