Sponsor (Nov 1948-June 1949)

Record Details:

Title:
Sponsor
Date:
Nov 1948-June 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1948-June 1949)
Leaf #:
0001057
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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anc € iQ th< Lincoln epciiPf Division jp th As any child with a tele\ ision sel can tell you — new and important sponsors arc cropping up every day on the CBS Television Network. And for gooil reasons : CBS-TV advertisers have the largest average audience of all the networks. CBS-TV advertisers have 5 of the 10 largest-audience programs in Television — four of them CBS package programs. CBS-TV advertisers have scored the highest sponsor-identification in Television. That's why value-conscious advertisers of soap and soup and motor oil, of appliances and cigarettes, tea and paper towels. . .indeed the whole gamut of modern business is now on CBS TV *To date the li^t of CBS-TV Network \dvertisers anil programs includi's: Itallantinc. Tournament of Champions; Barbasol. 11 eekly News Review; Electric Auto-Lite, Suspense; Kurd Dealers, Thru the Crystal Ball; Ford Motor Company, h'mtl Theater; General Foods, The Goldbergs; General Electric, Fred Waring Show; (allelic Safe!) Razor, Kentucky Derby, Preakness and Belmont; Gulf Oil, We, the People; Liggett & Myers Tob., Godfrey & His Friends; Lincoln-Mercury, Toast of the Town; Thomas Lipton, Inc., Talent Scouts; Popsicles, Luck) /'»/». Oldsmobile. CBS News; Philip Morris Co.. Ltd., Preview; I'liilip* Packing Co.. Luck) Pup; Pioneer Scientific Corp., Musters of Magic; Seoli Towel Co.. Dione Lucas; I .S. Rubber, Lucky Pup; Westinghouse, Studio One; Whitehall Phar. Co., Man Jim ,v Johnny; Wine idvisorj Board, Dione Lucas.