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SALES
SUCCESS!
That's why WGAC is on most important lists.
Here are just a few of the many spot radio users who find the WGAC combination of coverage and sellability profitable.
• Ajax Cleaner
• BC
• Brock Candy
• Brown Mule Tobacco
• BQR
• Camel Cigarettes
• Carter's Pills
• Cashmere Bouquet Soap
• Colgates Dental Cream
• Doan's Pills
• Duz
• Griffin Shoe Polish
• Grove's
• Hercules Powder
• Ivory Soap
• Kools
• Mrs. Filbert's Margarine
• Nabisco
• Obelisk Flour
• Oxydol
• Poligrip
• St. Joseph's Aspirin
• Tenderleaf Tea
• Vel
• Vicks
Let us tell you why WGAC is one of the nation's lowest cost salesmen. A million people served largely by one station —
5,000 watts— ABC— 580 KC
AUGUSTA. GEORGIA . . . AVERY-KNODEL . . .
40 West 52nd
[Continued from page 19 i
its functions, let's draw diagrams, if necessary, so that there can he no misunderstanding, no misapplication.
Why not run a "sales promotion corner" in SPONSOR where ideas can be exchanged and success stories printed? That's the kind of service we have learned to expect from your publication.
Robert S. Keller
President
Robert S. Keller
New York
FOLK MUSIC
In connection with your series on folk-music programs. I think you might be interested in the following.
Our best example of an advertiser who used folk music for local merchandising is Gamble Stores and WNAX's Ben & Jessie Mae. Gamble-Skogmo have been WNAX advertisers for the last six years. For the past three years, Ben & Jessie Mae have been appearing throughout South Dakota. Minnesota, Nebraska, and Kansas at special Gamble sales, store openings, or to launch new Gamble products. Since their first appearance in Watertown, South Dakota, three years ago. they have returned eight times to that one store. I understand that their appearances have brought about tremendous sales increases.
You are to be congratulated for bringing SPONSOR to an eminent position in the radio advertising trade publication field in such a short time. This has been done through intensive research and factual reporting of the important subjects that pertain to radio advertising.
Robert B. Donovan Promotion Manager WNAX. Yankton. S. I).
Two recent examples of merchandising tie-ups between our h>lk artists and advertisers have to do with Oelwein Chemical Company, OCCO Feeds Breakfast Call.
One of these examples is a picture of Rex Allen who. for about three years, was the star of the Breakfast Call. His picture was offered b) the sponsor, with fine mail results.
\ftei Allen went to Hollywood to
join Republic Pictures early in March. 1949. Oelwein prepared a brochure to be sent to their dealers, featuring the new Breakfast Call star. Bob Atcher.
Ma) 1 compliment sponsor for the fine series on folk-music success on radio?
George C. Biggar
Director
WLS National Barn Dance
WLS. Chicago
REPRINT PERMISSION
We would like to reprint a condensation of the article. They buy in the fall, but decide in the summer. which appeared in the 9 May issue of your magazine. May we have your permission to do so?
M. A. Shallat Editorial Director Publishers Digest Chicago
0 Permission has been granted.
FEDERATED NAB
{Continued from page 29)
It is suggested that the KM association also have two additional departments Transitradio and Storecasting. with provision in the future for FAX.
Each would have its own dues structure, each would function to a large degree autonomously. Each would contribute a set percentage of its annual income to maintain a Federated NAB. Each would elect a seven-man board of directors that would in turn select a divisional president and combine with the other associations to select a Federated President. The Federation would not be a figurehead. It would function as a spokesman for all broadcast advertising. It would have at least nine departments, all dedicated in the common good of the over-all media. It would have an Institutional Publicity Department. Legal, International. Administrative, (ode. Industry Relations. Labor. Broadcast Advertising Promotion, and Government Relations Department. It would be pro-broadcasting, not am laeel of it. In a wax it's very much the type of job that Justin Miller, president of the NAB. i doing at present with his "Freedom of Speech" issue. It would remove intra-association friction. It would
take the internal polities out of the NAB. It would permit a man like Judge Miller to function with top im
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SPONSOR