Sponsor (Nov 1948-June 1949)

Record Details:

Title:
Sponsor
Date:
Nov 1948-June 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1948-June 1949)
Leaf #:
0001059
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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"sponsor is the brightest newcomer to the field of advertising publications in many a long day." Fairfax M. Cone Foote, Cone & Beldirf "sponsor seldom fails to provide some newer, fresher, approach to an industry story or problem.'' Helen Wilbur Doherty, Clifford & Shenfield No. 5 in a series explaining why sponsor is the best bin Foote, Cone & Belding or sil Doherf y, Clil't'urtl & SImmiIIcIiI? Trade paper reading is a highly competitive business those days, and the publication that hits home with sponsors. account executives, and timcbuyers must be right to the point. Ask any timebuyer you know about sponsor. You 11 discover that SPONSOR gets top billing because it's 100% devoted to the buyer's problems in radio and TV; because it's dollars-and-centswise ; because it's attractive to look at and easy to digest. In short, because it's practical from cover to cover. Three out of every four copies (8.000 guaranteed) go to buyers. An average of 10'i> paid subscriptions go to readers at each of the 20 top radio-billing agencies. :oote, Cone & Belding Subscriptions to SPONSOR Home 9 Office Executives 7 Timebuyersl Acct Execs 8 Radio Deptj TV Dir 1 Some Foote, Cone & Belding clienj subscribe: Fred W. Amend, ArmoL trice Foods, Carter Products, Frfgidjire, Hall Brothers, Marshall Field, MdFltg^iery rd, Pepsodent, S and W ^fne ,#oods, ;way Stores, Toni Compar Doherty, Clifford & Shenfield Subscriptions to SPONSOR Office 3 Home Executives 1 Timcbuyers Acct Exec 1 Others Media Dir 1 .Some Doherty, Clifford & Shenfietf clients |dio subscribe: Borden Companjf ( PiBneer Vision), Bristol-Myers, VacuurnrFo' You're sure to hit home with sponsors and ageneies when vou advertise in SrONSOK For buyers of Radio and TV advertising 40 West 52 Street, New York 19