Sponsor (Nov 1948-June 1949)

Record Details:

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There is a definite place in television for the equivalent of radio"-, disk jocke) . As those persons who have watched m \ television program know, we have utilized the technique of recorded music to simulate a "disk jockey" type of broadcast. Because television is essentially a sight medium, the mere playing of records and a few minutes of chatter between them will never go. The disk jockey will assume a new role in television. He will, of necessity, be versed in one or more of the following attributes: singing, acting, or dancing. The reason for this is that while a television performer can simulate the playing of a record much as the radio disk jockey, he must also be able either in words, through songs, or by dancing to interpret to the audience the meaning of the number being played. In addition to this, guest stars will be an important part of the television disk jockey's routine. These guest stars will have to do more than shake hands, say a few words and then listen to their own records; in television they will have to perform. It can be done successfully — but imagination and ingenuity will have to be used. Jack Kilty "Here's Jack Kilty" WNRT, New York Obviously, one cant just watch a picture of a fellow at a turntable — and then watch a record while it spins for its customary 2V2-0" minutes. In that wa\ tele\ ision would have no more to offer than radio (perhaps even less, because it would become awfulh dull right from record number one 1 . Let me explain what we have done in transposing RequestfuUy Yours from radio to television. We have not attempted to put on a '"record show. " Records, while being retained for fy/etfdfosto TO A SPONSOR'S EAR . • • 8:00 9:00 p.-"9:00 9:30 P«". 9.3O-1 0:00 9-m,0:15-11 .00 p.«n. u. 00-ll-.30p.nl for Chicago Title c. Treasury of M«* Loan for Chicago Feaero. The Deems Taylor Show ThC for Doicin Tablet* Music Laver* Hour for Goldenroa Ice <-• . • •• • • • WCFL50,000 watts and 1000 on the dial — offers the finest of music nightly. Sponsors in the tremendously important Chicago market find WCFL an ideal avenue of approach to the vast audience of music lovers. For information on joining this distinguished music family — and on WCFL rates, which mean lower costs per thousand listeners — get in touch with WCFL or your nearest Boiling Company representative. WCFL 50,000 watts • 1 000 on the dial The Voice of Labor 666 Lake Shore Drive, Chicago, III. Represented by the Boiling Company, Inc. An ABC Affiliate 6 JUNE 1949 45