Sponsor (Nov 1948-June 1949)
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20 JUNE 1949
New National Selective Business
New ami renew
SPONSOR
PRODUCT
AGENCY
STATIONS
CAMPAIGN, start, duration
Wm^WWW
Claridge Pood Co (.. II. Coughlan Co
Esquire, Inc
General Aniline & Film Corp (Anscu l>i> I
Greyhound Corp
Kellogg Co
Lever Bros
Lory Cosmetic Co
Warner Mfr. Co
Wildroot Co
Canned hambui t
De Moist
(humidifiers)
Coronet magazine
Aiimii film
Kus travel Pep cereal Lifebuoy soap
Trill (wrinkle reducer)
Weathermaster screens-storm*.ish combo
Wildroot Shampoo
Al Paul l.efton N.Y.)
D-F-S (N.Y.)
Schwimmer & Scott (Chi.) Young & Rubicam
(N.Y.)
Beaumont & llohman (Chi.)
Kenyon & Kckhardt
(N.Y.)
SSC&B (N.Y.)
Chernow (N.Y'.)
Alfred F. Tokar
(Newark)
BBD&O (N.Y.)
Inil.l
I I est campaign planned
for major mkts)
3-5*
(Seasonal test campaign;
major mkts)
(Major mkts i
In.l. t
5-6*
(Summer campaign. May
expand and continue thru
fall)
3*
(Summer campaign. May
go natl in all major mkts)
Indel
(Limited natl campaign,
major mkts)
Indef"
(Summer campaign;
major mkts)
Indef*
(Test campaign:
Eastern mkts)
Indef*
(Summer campaign.
Major Eastern mkts)
10-12
(Introductory campaign,
West Coast, major mkts)
Spots, breaks; Jul or Aug start; 13 »ks
Live spots, partir; Jun 6; 13 wks
E.t. spots, breaks; Jun B; '<2 wks
Spots, breaks; Jun 5; 6 wks or longer
Spots, breaks; early Jun thru summer; 13 wks
Spots (adjacent to kid shows); Jun 6 to Jul 1; 13 wks
E.t. spots, breaks; Jun 6; 13 wks Spots; Jun 4; 13 wks Spots, partic; Jun 6; 13 wks
E.t. spots, breaks; JunJul; 13 wks
€lX New and Renewed Television (Network and Selective)
SPONSOR
AGENCY NET OR STATIONS
PROGRAM, time, start, duration
Allied Food Industries
Lew in
WBZ-TV, Boston
American Tobacco ( a
N. W. Aver
WRGB, Schenectady, N.Y
Barcalo Mfi 1 a
BBD&O
WBEN, Buffalo
(Furniture)
Benrns Watch Co
Tardier
WBKB, Chi.
Blatz Brewing Co
Chesley-Clifford
KNBH, H'ywood
Borden Co
Young & Rubicam
WNBT, N.Y.
Bowman Gum Co
Bruck
WNBT, N.Y.
Brown & Williamson
Bates
WABD, N.Y.
Tobacco Corp (Kools)
Bulova Watch Co
Biow
WNBW, Wash.
Drugstone Television
Fisher
WABD, N.Y.
Productions
Esso Standard Oil Co
Marshalk-Pratt
WABD, N.Y. WCBS-TV, N.Y. WRGB, Schenectady, N.Y'
Forstner Chain Corp
Lew in
WNBT, N.Y.
General Foods Inc
Benton & Bowles
WCBS-TV, N.Y.
(Maxwell House Coffee)
General Time
BBD&O
WPTZ, Phila.
Instruments Corp
Goodyear Tire &
^ oiing & Rubicam
WBKB, Chi.
Rubber Co
McKesson &
Benton & Bowles
WNBT, N.Y.
Robbins Inc
Meltoway Reducing
W. L. Rubens
WPIX, N.Y.
Plan Inc
Penuot Mills
Tarcher
WPTZ, Phila.
Peter Paul Inc
Platt-Forbes
WNBK, Cleve.
w msQ. (in.
Pioneer Scientific Co
i .ivton
WNBT, N.Y.
(Polaroid TV lenses)
WBZ-TV. Boston
Procter & Gamble
Benton & Bowles
WNBT, N.Y.
(Various)
Reuben H. Donnelley
N. W. Ayer
WBBQ, Chi.
Corp
Ronson Art Metal Works
( iiil & Presbrey
WNBT, N.Y.
WUUtJ. Chi. WNBW, Wash. WBZ-TV, Boston
United Wall Paper
McFarland-Aveyard
WNBT. N.Y. \\ MtK, Cleve.
Victory Parking Co
W. Jeffreys
WNBH, H'ywood
Vogt & Son (Dog food)
Cleneta
\\ NBT, N.Y.
Wildroot Inc
mtn&o
\\ NBT. N.Y.
(Hair Tonic)
WPTZ. Phila. WABD. N.Y. WCBS-TV, N.Y.
Slides and live annemts; June 10; 13 wks (r) Film annemts; May 10; 17 wks (r)
Paradise Islaid; Wed 10-10:15 pm; June 1; 13 wks (n)
Film spots; May 10; 52 »k (n)
Film spots; June 1; 13 wks ( n )
Film spots; July 10; 52 wks (n)
Film spots; June 15; 22 wks (n)
Slides and live annemts; July 1; 52 wks (n)
Film spots; May 20; 14 wks (n)
Calvalcade of Stars; Sat 9-10 pm; June 4; 52 wks (n)
Film spots; Various starting dates from June 1-3; 5 >• I
Film annemts; June 15; 2 wks (n)
Mama; Fri 8-8:30 pm; June 17; 52 wks (n)
Film spots; May 30; 13 wks (n)
Film spots; May 14; 26 wks in)
Film spots; June 30; 4 wks (n)
Hollywood In New York; Sat 7-7:15 pm; May 21; 13 wks (n)
Film spots; May 25; 13 wks (n) Film spots; May 20; 13 wks (n)
Film spots; June 5, 26 wks (r) Film spots; .lone 15; 26 wks (in Film annemts; June 5; 52 wks <n)
Film spots; June 20; '1 »li
Film spots; July 1; 26 wks (r) (n)
Film spots; Mai III; 25 wks (n)
Film spots; June 1; 52 wks <n) 1 1 1 in sputs; June 1 ■"> ; ~>2 wks (n) Film spots; Various starting dates iiom June 1-15; 1-8 wks n
• In next issue: New and Renewed on Networks, Sponsor Personnel Changes* \ational ttroadvasi Salt's Executive Changes, New Agency Appointments