Sponsor (July-Dec 1949)

WlMN. . . SPONSORS REPORT . SPONSORS REPORT . . Occasionally one feels like sitting back and evaluating the gains made over a course of years. When I consider that virtually our entire advertising budget for this area is concentrated in our twice-daily Frank Hemingway newcasts on the Intermountain Network, certainly KALL and the other stations comprising this network are entitled to an expression of thanks on my part. There is no question in my mind but that our fine sales gains of the last couple of years are due largely to the widespread audience that this network has been able to capture for Hemingway. In addition, the individual stations of your network have been most cooperative in handling special merchandising campaigns, such as our "Folger's Coffee Week" promotion, to the end that substantial sales gains have been made locally in every instance. All of which is merely my way of saying that the Intermountain Network rates tops as an advertising vehicle for Folger's Coffee. So keep up the excellent work of the past. 21 HOME TOWN MARKETS COMPRISE THE INTERMOUNTAIN NETWORK UTAH WYOMING KALL, Salt Lake City KVRS, Rock Springs KLO, Ogden KOWB, Laramie KOVO, Provo KDFN, Casper KOAL, Price KWYO, Sheridan KVNU, Logan KPOW, Powell KSVC, Richfield KSUB, Cedar City MONTANA IDAHO KBMY, Billings KRJF, Miles City KFXD, Boise-Nampa KMON, Great Falls KFXD-FM, Boise-Nampa KOPR, Butte KVMV, Twin Falls KEYY, Pocatello NEVADA KID, Idaho Falls KRAM, Las Vegas THE New York J. L. MOORE, Sales Manager, J. A. FOLGER & CO. MSRMOUNTAfN ^N|TWORK?„£ I'cago '' 'nc. lo. Ang.f, Nat.onaJ Rep resentatives San f,0 4 JULY 1949