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WFBL
SYRACUSE, N.Y
AVERAGE RATINGS
Dec. 1948 thru April 1949
Weekday
— Monday thru Friday
WFBL
Station Station Station BCD
Station E
Morning
8.15
4.57 3.61 1.80
.72
Afternoon
6.17
3.94 3.63 2.26
1.83
All Day
7.16
4.26 4.26 2.03
1.28
S&aie
o£ s4udteKce
WFBL
Station Station Station BCD
Station E
Morning
43.4
24.6 19.7 7.9
3.6
Afternoon
36.1
21.9 19.6 12.9
9.0
Evening Sun. thru Sat.
27.9
21.7 27.6 12.6
8.1
C. E.
HOOPER WINTERSPRING REPORT, 1949
WED BE GLAD
to show you the complete quarterhour breakdown — just call . . .
Free & Peters, inc.
Exclusive National Representatives
WFBL
BASIC
SINCE
1927
IN SYRACUSE . . . THE NO. 1 STATION WITH THE TOP SHARE OF AUDIENCE MORNING, AFTERNOON OR EVENING
40 West 52nd
( Continued from page 4)
giving sponsor credit wherever possible.
I think that the job now started by NAB is splendid, but I think also it must go into local channels more so that the people at home and the local retailers will know more about radio also.
John G. Ballard
Nat'l Sales. Advertising Dir.
Nunn Stations
Lexington, Ky.
DISK JOCKEY FILMS
I am very glad that Mr. A. E. Beynolds. vice-president in charge of sales for the Barbasol Company, asked, "Is there any TV program form that can fill the place of radio's disc jockey?", in the 6 June issue of sponsor, as it gives me a chance to publicly answer my friend Martin Block, whose opinions. I am sorry to see, have not changed since the morning last March when we discussed this very same problem in the conference room at WNEW (New York).
It's quite true that music alone on the video screen is pretty deadly — just as deadly as the "Soundie" type of film which Mr. Block describes. which would simply show the musicians at work, doing their "job." Such a sight would not add to the music — it would detract. To quote Mr. Block verbatim. "On television a music show needs more than music. It needs action. How can a disc jockey supply visual action on TV? What will he do?"
Here is the answer. He can augment the music by supplementing the viewers' imagination with dramatized motion pictures, in pantomime, of the story of each song, synchronized in timing to the individual recording of the selection. These motion pictures would be made available to TV stations on a rental basis, similar to presentday radio library transcriptions. They should be financed by the record companies themselves, due to the varying tempos and playing times of different recordings of the same selection. It would be a sales promotion for them that would soon pay off and become a profitable business in itself.
Also, record companies might soon {Please turn to page 17)
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