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Yes, more than 5,000 busy farmers and ranchmen left their important spring work to participate in the second Annual KVOO Calvacade of Greener Pastures held May 23 through 27th! Cooperating with the KVOO Farm Department in sponsoring this great week of progress were: The Oklahoma Extension Service, The Arkansas Extension Service, Chambers of Commerce, Civic Clubs, and other agricultural agencies of the USD A. The purpose? To show some of the more than 3,000,000 acres of Southwestern pastureland which is entered in the KVOO Greener Pastures Contest! Why? To promote and encourage the building of better pastures in the Southwest; to demonstrate methods and materials which produce better pastures; to provide a place for KVOO Farm Deparment advertisers to show their products; to better serve the Southwestern farmer and rancher . . . the prime purpose behind the KVOO Farm Department!
"The best field day ever held in Arkansas!" so said Mr. Lipert S. Ellis, Dean of Agriculture at the University of Arkansas, and this was typical of other comments from agricultural leaders who attended this great cavalcade.
Advertisers who have products of interest to farm and ranch folk will find the great Southwest a profitable place to sell, especially if they tell their story over KVOO, Oklahoma's Greatest Station — the station farm and ranch listeners always depend on for entertainment, information and news!
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