Sponsor (July-Dec 1949)

Page scan 00087 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1949)
Leaf #:
00087
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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'yyyyyyy 18 JULY 1949 \i>ic and rvnen THESE REPORTS APPEAR IN ALTERNATE ISSUES New National Selective Business SPONSOR PRODUCT AGENCY STATIONS CAMPAIGN, start, duration Bank of America Bristol-Myers Co. Falstaff Brewing Corp. Federal Life & Casualty Co. G. & R. Laboratories General Mills, Inc. H. J. Heinz Co. Lever Bros. (Pepsodent Div.) Mason's Chicks, Inc. Messing Bakeries Timeplan service Ipana Falstaff Beer Insurance Floradent toothpaste Gold Medal Flour "57 Varieties" Ammoniated Pepsodent powder Baby Chicks Bakery products Chas. R. Stuart (San Fran) Doherty, Clifford & Shenfield (N.Y.) D-F-S (N.Y.) William Warren (N.Y.) direct D-F-S (N.V.) Maxon (N.Y. & Detr.) J. Walter Thompson (Chi.) Metropolitan (N.Y.) Blain-Thompson (N.Y.) Indef* (Test campaign in Pacific mkts) 5-10* (Limited expansion in South, S.W. mkts) Indef* (Adding mkts in Southwest) 1* (Fall test. May expand later) Indef (Slow expansion planned in N.W. mkts) Indef* (Spasmodic purchases in farm mkts) 20-30* (Part of summer all-media drive) Indef* (National campaign planned) Indef* (Fall expansion planned 4-5* (May expand in Eastern mkts) Time signals; early Jul; 13wks K.t. spots, breaks Jun-Jul; 13 wks E.t. spots, breaks; var dates in Jul; 13 wks Partic, spots; about Sep 1; 13 wks Live spots to introjuce new product; early Jul; 13wks Farm-appeal prgms; thru Jul; 13 wks E.t. spots; Jul 18; 6 wks Var e.t. spots, breaks, etc; JulAug; 6-13 wks Spots in farm-appeal prgms, breaks; early fall; 13 wks Partic, breaks; Jul-Aug; 13 wks "Station list set at present, although more man be added later. I Fifty-two weeks generally means a lH-week contract with options for any 18-week period) S successive renewals. It's subject to cancellation at the end of New and Renewed Television (Network and Selective) SPONSOR AGENCY NET OR STATIONS PROGRAM, time, start, duration Alliance Mfr. Co American Television Co American Tobacco Co (Lucky Strike) Benrus Watch Co Borden Co. Bowman Gum Co Bowery Savings Bank Brown & Williamson Tobacco Corp (Kools) Lorraine Burton Foods Carter Products, Inc (Arrid) Chevrolet Dealers Cushman Bakeries, Inc Eastern Wine Corp (Chateau Martin) Fedders Quigan Co (Air Conditioning Equipment) Hill Shoe Co Kendall Mfr. Co Levi-Strauss Co McKesson & Robbins, Ii Philip Morris & Co Foster-Davies WNBT, N. Y. Turner WNBQ, Chi. N. W. Ayer WNBT, Chi. WNBQ, Chi. WPTZ, Phila. KTLA, L. A. J. D. Tarcher WNBT, Chi. Young & Rubicam WPTZ, Phila. Franklin Bruck WNBT, N. Y. Wilson-Bird WCBS-TV, N. Y. Ted Bates KTLA, L. A. WABD, N. Y. McNeil & McCleary KNBH, H'wood Sullivan, Stauffer, WCBS-TV, N. Y. Colwell & Bayles WABD, N. Y. Campbell-Ewald WABD, N. Y. Samuel Croot WABD, N. Y. Feldman WABD. N. Y. BBD&O WCBS-TV, N. Y Schank WABD, N. Y. Kastor, Farrell, WBZ-TV, Bost. Chesley & Clifford Honig-Cooper WCBS-TV, N. Y Benton & Bowles KTLA, L. A. Biow WCBS-TV. N. Y Film spots; July 1; 14 wks (n) Film spots; June 15; 13 wks (n) Film spots; June 30; 13 wks (r) Film annemts; June 20; 12 wks (n) Film spots; June 1; 52 wks (n) Film spots; June 15; 52 wks (n) Films spots; June 15; 13 wks (n) Slides; July 4; 52 wks (n) Film annemts; June 20; 13 wks (n) Film annemts; July 16; 13 wks (n) Film spots; July 1; 13 wks (r) Film spots; July 5; 52 wks (n) Slides; June 29; 39 wks (n) Film spots; July 15; 5 wks (n) Film spots; Aug 5; 52 wks (n) Film spots; June 15; 13 wks (r) Film annemts; July 6; 12 wks (n) Film annemts; May 28; 12 wks (n) Ruthie On The Telephone; M-F (except Wed) 7:55-8:00 pm; Aug 7; 52 wks (n) • in next issue: New and Renewed on Networks, Sponsor Personnel Changes. National itroadcast Sales Executive Changes. New Agency Appointments