Sponsor (July-Dec 1949)

Page scan 000117 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1949)
Leaf #:
000117
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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%&* MONTH IN TBI YUB a mm BESTBUf! Number of Greater Boston Radio Homes Reached for Each Dollar Spent 1300 1200 1100 1000 900 800 700 600 500 400 300 200 100 WHDH NETWORK STATION A NETWORK STATION D NETWORK STATION B NETWORK STATION C 'Based on the lafest 12 months Hooper "Share of Audience" Reports April-May 1948 — April-May 1949 and average cost per spot on the four network stations and WHDH. w. hen you buy WHDH you will reach 50% more Greater Boston radio homes than on Network Station A; 77% more than Network Station B; 78% more than Network Station C; and 54% more than Network Station D. Ask your John Blair man for the complete information on how to get more for your radio dollar in Boston. NOW 50,000 WATTS WHDH OWNED AND OPERATED BY THE BOSTON HERALD-TRAVELER Represented Nationally by John Blair & Co. 18 JULY 1949 47