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uism ...
follow any UJUIII listener . . . to town
THE KEY
TO CONSUME
PREFERENCE
WSM
NASHVILLE
There are millions of WSM listeners, in a circle with many hundreds of miles radius. They are all kinds of people— urban, rural, rich and poor.
Pick any family, or any hundred families— and follow them to town. Watch them buy. Then check what they have bought against the list of WSM sponsors— and you'll see what we mean when we talk about the exceptional pulling power of WSM.
Then ask those families why they buy from the WSM list, why is it so definitely their shopping guide? The answer will be very simple. "We've been listening to WSM for a right long time, now, and we never have had cause to disbelieve anything we hear on it." Is there, anywhere, a more powerful background for selling?
.WSMi
tional nets are among those who tell their stories elaborately and often.
Beyond the extra service regional chains are in a position to render advertisers, they form an important testing ground for both products and new programs and commericial techniques. A variation on this theme is being developed in Oklahoma by the Oklahoma Group Broadcasters, and in Alabama by Associated Broadcasting Service (see No Telephone Lines, SPONSOR 4 July 1949, p. 30 1 .
In these operations key FM stations, KOCY-FM, Oklahoma City, and WBRC-FM. Birmingham, feed regular programs and special events to groups of AM affiliates via FM relay. Under the ABS arrangement affiliates take 17 hours of WBRC I AM I programing daily, more than half of which is live. An advertiser can buy various blocks of the 24 affiliated local AM stations. Most of them are low-powered and they cover the length and breadth of Alabama. The case is similar with OGB. and one check to the network takes care of the bookkeeping.
Both nets make sports events, top regional and local sports, available to affiliates that on their own could not afford them, or to whom the events
FALL AND WINTER
SCHEDULES
NEED
w
T
R
AM-FM
F
HARRY STONE, Gen. Mgr. • IRVING WAUGH. Com. Mgr. • EDWARD PETRY & CO., Notional Rep. 30,009 WATTS • CLEAR CHANNEL • 650 KILOCYCLES • NBC AFFILIATE
Covering the
Prosperous
Greater Wheeling
Market From BELLAIRE, OHIO
Represented by
THE WALKER COMPANY
50
SPONSOR