We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
wouldn't be available for other reasons. The network also gets from the key stations (programed in each case by the AM parent station I popular regional talent and programs, including regional news coverage.
It is to be expected that similar AMFM regional operations will develop to give advertisers new opportunities for flexible, economical coverage of areas where they need either a pick-up or to maintain consistent pressure.
Still another variation on the regional theme is the per-occasion, or
custom-built, network. They are most productive for special occasion broadcasts of intense interest to listeners of an area. Their main justification is the difficulty of lining up for one occasion regular network stations with established commitments. They are relatively expensive, but results for certain regional types of business, such as breweries, gas and oil, etc., have more than justified the cost of setting them up. The actual task of setting up the net is not difficult for an agency acquainted with the problems involved.
WSBT
—and only WSBT
— commands the
South Bend audience
Sure, people can hear other stations in South Bend hut they listen to WSBT. This station has won its audience through more than 27 years of personalized service to this market. It gives listeners what they want when they want it. This is why the ever-growing WSBT audience remains loyal year after year, Hooper after Hooper. No other station even comes close in Share of Audience.
5000 WATTS • 960 KC
CBS
It is with sports that these nets are most effective, since the right events can actually guarantee an audience whose minimum total can be fairly well predicted. Yet sports weren't the first events for which special nets were put together. Pioneer in building the special chains is Stanley G. Boynton. Detroit. The agency that bears his name organized the first special webs for Sunday morning religious broadcasts when several years ago all major chains but Mutual dropped commercial religious broadcasts.
Discovering how productive these specially assembled nets could be, Boynton moved into the most obvious field for the custom-built network, sports.
Listening appeals of football, baseball, etc.. vary with each event under a variety of conditions. The vast majority of all such events have only a local or a regional interest. Practically every football clash appeals to a different audience. Therefore, to keep reaching maximum audiences a sponsor must during the season keep changing his network line-up from week to week.
[Please turn to page 76)
m
"AMERICA'S FINEST WESTERN ACT"!
PAUL H. RAYMER COMPANY • NATIONAL REPRESENTATIVE 52
The Texas Rangers, America's greatest western act, for many years stars of radio, screen and stage, now are starring in their own television show on CBSLos Angeles Times station KTTV each Monday evening.
The Texas Rangers transcriptions, used on scores of stations from coast to coast, have achieved Hooperatings as high as 27.4.
Advertisers and stations — we have a new and even better sales plan! Ask about it!
ARTHUR B. CHURCH Productions KANSAS CITY 6, MISSOURI
SPONSOR