Sponsor (July-Dec 1949)
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NAME
TYPE
APPEAL
TIME
PRICE PER EPISODE
PRODUCERS' EXPLANATION
PRODUCER
DAREDEVILS OF HOLLYWOOD
Variety
Family
15-min, 2/wk
$3-$15
Dramatized scenes of thrilling Hollywood films
Walter Biddick
DEAREST MOTHER
Drama
Women
15-min, 3-5/wk
Based on mkt
Dramatic serial specifically designed for women
Frederic W. Ziv
DEERSLAYER, THE
Urania
Juvenile
15-min, 1/wk
O.R.F.S.
Fenimore Cooper's virile tales of Colonial wars
Broadcasters Prog Synd
DESTINY TRAILS
Drama
Juvenile
15-min, 3/wk
I3.50-J50
Authentic adaptations of Cooper's stories
NBC Radio Recording
DICK COLE
Drama
Juvenile
30-min, 1/wk
$7.50 minimum
Military-academy life dramatized for children
Charles Michelson
DIME » RIME
Aud partic
Adult
15 or 30 min
On request
Laughs and mounting interest via prizes
Transcription Sales
DOCTOR'S ORDERS
Talk
Family
15-min, 3/wk
$4-$80
Authentic series on modern medicine
Radio Providence Prodns
DREAM WEAVER, THE
Talk
Adult
15-min, 1/wk
$4 minimum
Down-to-earth prose and expressive poetry
Transcription Sales
EASY ACES
Comedy
Family
15-min, 3-5/wk
Based on mkt
Jane and Goodie Ace in the long-time hit
Frederic W . Ziv
EAT-ITORIALLY SPEAKING
Talk
Women
15-min, 1/wk
$4 minimum
Food show with Dickman Stone
Kasper-Gordon
EDGAR WALLACE
Drama
Adult
15-min, 1/wk
On request
Thrilling intrigue stories
S. W. Caldwell
FACT OR FANTASY
Drama
Adult
5-min, 2-6 wk
On request
Weird stories of mental and psychic phenomena
Charlie Basch
FAIRYTALES
Drama
Juvenile
15-min, 3-5/wk
25% Yt hr class A
Dramatizations of world-famous fairytales
C. P. MacGregor
FAMILY ALBUM, THE
Musical
Fam ily
15-min, 1 /wk
$6 minimum
Pictures in family all/Urn recall favorite songs
Kasper-Gordon
FAMILY DOCTOR, THE
Drama
Family
15-min, 5/wk
O.R.F.S.
True-to-life stories about a family doctor
Broadcasters Prog Synd
FAMOUS ROMANCES
Drama
Adult
30-min, 1/wk
O.R.F.S.
History's greatest lovers relive their romances
Broadcasters Prog Synd
FAVORITE STORY
Drama
Family
30-min, 1/wk
Based on mkt
Ronald Colman in a brilliant dramatic program
Frederic W. Ziv
FIREFIGHTERS
Drama
Juvenile
15-min, 3-5/wk
On request
True adventures of a big-city fire department
W. F. Holland
FIVE-MINUTE MYSTERIES
Drama
Family
5-min, 2/wk
$1.40-120
Complete mysteries in five-minute packages
NBC Radio-Recording
FRANK PARKER SHOW
Musical
Family
15-min, 3-5/wk
$4-$50
Musical variety show featuring name talent
Teleways
FRONTIER FIGHTERS
Drama
Family
15-min, 1/wk
O.R.F.S.
Exploits of men who built America's frontiers
Broadcasters Prog Synd
FRONTIER TOWN
Drama
Family
30-min, 1/wk
O.R.F.S.
Radio's answer to grade-A Western movies
Broadcasters Prog Synd
FRONT PAGE HEADLINES
Drama
Family
15-min, 1/wk
O.R.F.S.
Dramas about the newspaper world
Broadcasters Prog Synd
FUN FEST
Variety
Family
15-min, 1/wk
O.R.F.S.
A olend of fast comedy and popular music
Broadcasters Prog Synd
FUN WITH MUSIC
Musical
F'amily
15-min, 1/wk
$5 minimum
Program stars Sigmund Spaeth, tune detective
Kasper-Gordon
FURS ON PARADE
Talk
Women
15-min, 1 'wk
$4 minimum
Interview-type program for promotion of furs
Kasper-Gordon
GENERAL STORE, THE
Comedy
Family
5-min, 1/wk
O.R.F.S.
Down-to-earth show with warm, rural humor
Broadcasters Prog Synd
GETTING MOST OUT OF LIFE TODAY
Inspirational
Adult
5-min, optional
$1.20-$16
Down-to-earth inspirational talks
NBC Radio Recording
GHOST CORPS, THE
Drama
Family
15-min, 1/wk
O.R.F.S.
Mystery drama laid in the Near and Far East
Broadcasters Prog Synd
GLORIA CARROLL ENTERTAINS
Musical
Family
15-min, 1/wk
$6 minimum
Program stars Gloria Carroll, Frank Bell, Belltones
Kasper-Gordon
GOLF DOCTOR, THE
Sports
F'amily
15-min, 1/wk
On request
Golf instruction , plus comedy from name stars
Lowe Features
GOOD NEWS FROM HOLLYWOOD
News
Family
15-min, 3/wk
On request
Hollywood news, gossip, with George Murphy, guests
MGM Radio
GREEN JOKER, THE
Drama
Family
15-min, 1/wk
O.R.F.S.
Mystery stories based on actual fact
Broadcasters Prog Synd
GREEN VALLEY LINES
Drama
Family
15-min, 2/wk
$3$ 15
Story of Green Valley Railroad's tribulations
Walter Biddick
GUESS WHAT?
Quiz
Family
15-min, 1/wk
O.R.F.S.
Novel, unique quiz program for all ages
Broadcasters Prog Synd
GUILTY OR NOT GUILTY
Drama
Adult
15-min, 1/wk
O.R.F.S.
Court-room dramas, with audience as jury
Broadcasters Prog Synd
GUY LOMBARDO SHOW
Musical
F'amily
30-min, 1/wk
Based on mkt
"The sweetest music this side of Heaven"
Frederic W. Ziv
HAPPY THE HUMBUG
Drama
Juvenile
15-min, 3/wk
$4.9O-$70
Whimsical adventures in the world of make-believe
NBC Radio Recording
HAPPY VALLEY FOLKS
Musical
Family
15-min, 1/wk
O.R.F.S.
Actual mountaineers singing hillbilly songs
Broadcasters Prog Synd
HARMONY ISLE
Musical
Family
15-min, 2/wk
$3$ 15
Singing and playing of Hawaiian music
Walter Biddick
HAUNTING HOUR, THE
Drama
Adult
30-min, 1/wk
$7$ 100
Original psychological mystery thrillers
NBC Radio Recording
HAWAIIAN FANTASIES
Musical
Family
15-min, 1 wk
O.R.F.S.
Native Hawaiian band and singers
Broadcasters Prog Synd
HEART SONGS
Musical
Family
15-min, 1/wk
O.R.F.S.
Kenny Baker, Nadine Connor, quartette
Broadcasters Prog Synd
HENRY KING SHOW
Musical
Family
30-min, 1/wk
25% }-2 hr class A
King orchestra and guest stars
C. P. MacGregor
HI SPORTS
Sports
Adult
5-min, 5/wk
On request
Stan Lomax interviews big names in sports
Affiliated Prog Serv
HISTORY IN THE MAKING
Drama
Family
15-min, 1/wk
$6 minimum
Dramatizations of important historical events
Kasper-Gordon
HOLLAND ENGLE SHOW
Musical
Family
15-min, 5 wk
On request
Complete variety of musical numbers
Broadcasters' Guild
HOLLYWOOD CALLING
Musical
Women
30-min, 1/wk
O.R.F.S.
Music from films; interviews with stars
Standard
HOLLYWOOD CASTING OFFICE
Variety
Family
15-min, 1/wk
O.R.F.S.
Fast-moving comedy revue with Hollywood atmosphere
Broadcasters Prog Synd
HOLLYWOOD'S OPEN HOUSE
Variety
Family
30-min, 1 /wk
On request
Variety show with Ray Bloch orchestra, Jim Ameche
Ray Green
HOLLYWOOD SOUND STAGE
Drama
Family
30-min, 1 wk
25% class A • •.. hr
Love, romance, adventure in film capital
C. P. MacGregor
HOLLYWOOD SPOTLIGHT
Variety
Family
15-min, 1 wk
O.R.F.S.
Bob Burns, Martha Raye, Phil Harris, and others
Broadcasters Prog Synd
HOLLYWOOD THEATRE OF STARS
Drama
Family
30-min, 1 wk
50% class A Yi hr
Network caliber show with Hollywood names
C. P. MacGregor
HOLLYWOOD, USA.
Interviews
Family
15-min, 5/wk
On request
Paul Stone interviews film names
MGM Radio
HOMETOWNERS, THE
Musical
Family
15-min, optional
$4-$90
All types of music by Earl Randall, Betty Bennett
Morton Radio Prodns
HOME, SWEET HOME
Drama
Family
5-min, 5 wk
O.R.F.S.
Typical family living in an average town
Broadcasters Prog Synd
H0PAL0N6 CASSIDY
Drama
Family
30-min, 1-2 ,wk
On request
William Boyd in his famous movie role
Commodore Prodns
HOUSE IN THE COUNTRY
Drama
Family
30-min, lwk
$12.50-$275
Situation comedy alwut city couple gone rural
NBC Radio Recording
O.R.F.S. — on request from station.
.60
SPONSOR