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A
• LL the bells in Bellingham won't make more noise for you in this Washington fishing center than ABC. For ABC rings the bell with 69% of all the radio families there, says BMB. In 42 Coast towns (inside and outside) ABC has 50% or better BMB penetration.
B
UZZING DOWN to California, we find all the roses in Santa Rosa hardly outnumber the ABC fans there. It's a honey of an audience, says BMB, for 81% of the radio families are regular ABC listeners. Big towns or small, on ABC you reach them all (and sell 'em) .
ounting ALL the Marys in Marysville is a cinch compared to totting up the ABC fans there. Yet BMB did it and found 72% of this California town's radio families have the ABC habit... and it's a good one for you to get, too, if you want primary coverage of 96.7% of all Coast radio families.
On the coast you cant get away from
ABC
FOR COVERAGE . . . ABC's booming Pacific network delivers 228,000 watts of power— 49,250 more than the second-place network. This power spells coverage — ABC primary service area (BMB 50% or better) covers 96.7% of all Pacific Coast radio homes. And ABC's Coast Hooper for 1948 was up 9% of better both day and night.
FOR COST.. .a half hour on ABC's full 22-station Pacific network costs only $1,228.50. Yet you can buy as few as 5 stations for testing or concentration. And ABC is famous for the kind of audience-building promotion that helps slice the cost-per-listener.
Whether you're on a coast network or intend to be— talk to ABC
ABC
PACIFIC NETWORK
New York: 7 West 66th St. • TRafalgar 3-7000 — Detroit: 1700 Stroh Bldg. ■ CHerry 8321 — Chicago: 20 N. Wacker Dr. DEIaware 1900— Los Angeles: 6363 Sunset Blvd. ■ HUdson 2-3141— San Francisco: 155 Montgomery St. * EXbrook 2-6544
18 JULY 1949
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