Sponsor (July-Dec 1949)

Availahh* liul«*p«Mi€leiit Live* Package Programs TITLE TYPE APPEAL TIME PRICE DESCRIPTION PRODUCER AND OR SALES REPRESENTATIVE ACT FOUR Aud partic Family 15-min,2-3/wk On request People's critiques of plays or movies in interviews Sels Prodns ADVENTURES OF FU MANCHU Drama Family 30-min, 1 wk On request Dramatization of the famed Sax Rohmer stories Basel] Radio & TV Prodns BACK HOME AGAIN Musical Family 30-min, 1/wk $2000 Folk-music show featuring radio name acts W. M. Ellsworth BATTLE OF WORDS Quiz Family 30-min, 1/wk $2500 Unique quiz program with new twists Roy W. Dickson BIG JOES HAPPINESS EXCHANGE Disk Jockey Family 3-hrs, 7 wk On request Disk-jockey show with a public-service angle WOR, N.Y. CIRCLE C RANCH Variety Family 30-min, 1 wk $200(1 Western variety musical with DeZurik Sisters M. W. Ellsworth CROSSROADS Drama Family 30-min, 1 wk On request Audience determines outcome of suspense mysteries Gainsborough Assocs DREAM STREET Drama Family 30-min, 1/wk On request Dramatic show with a dream format Basch Radio & TV Prodns FOX AND HOUNDS Aud partic Family 30-min, 1/wk On request Part of audience participates, shares in profits Basch Radio & TV Prodns WALTER GREENTREE I '"i I> Family 30-min, bwk On request Stars Eddie Mayehoff as small-town store-owner John E. Gibbs GUESS APPEARANCE Aud partic Family 30-min, 1 wk On request Quiz show with laughs, prizes, and forfeits Basch Radio & TV Prodns HELP YOUR NEIGHBOR Talk \\ nmeii 15-min, 5/wk On request Judy Logan with informal chit-chat, interviews Sels Prodns HERE'S HEIDY Drama Juvenile 15-30-min, 1-5/wk On request Fantasies, childhood tales narrated by Heidy Mayer Gainsborough Assocs HINT HUNT Aud partic Women 30-min, 5/wk $3350 Chuck Acree show with strong feminine appeal Feature Prodns HORATIO ALGER, JR Drama Family 30-min, 1/wk $2500 Meretoforc untold stories of the famous Alger Charles Michelson HOUSE OF DISTINCTION Drama Women 15-min, 2-3-5/wk $1500-$2000 Serial juilt around beauty-salon proprietress Lewis & Bowman LAFF LAB Comedy Family 15-min, 1/wk $1750 Bill Thompson emulates people's foibles Mitchell Gertz WILLIAM LANG News Family 15-min, 5/wk On request Newsworthy feature stories narrated by Lang Claude Barrere LET'S PLAY REPORTER Aud partic Family 30-min, 1 wk On request Quiz show with newspaper-office background Basch Radio & TV Prodns MASKED SPOONER. THE Musical Women 15-min, 1-3, wk On request Much-puolicized Spooner does romantic songs Jack Rourke Prodns MEET MY SISTER Variety Family 30-min, 1/wk On request Comedian Eddie Mayehoff, Betty and Jane Kean John E. Gibbs MERRY GO ROUND QUIZ Aud partic Juvenile 30-min, 1/wk $2000 Children's quiz, comedy characters asking questions Junior Programs, Inc. MOVIE AWARD Aud partic Fam ily 30-min, 1/wk On request Quiz questions based en film stars and stories Jack Rourke Prodns MUSIC BOX TALES Musical Juvenile 30-min, 1/wk $2500 Humorous fairytales in operetta form Junior Programs, Inc. PEOPLE, PLACES AND THINGS Narrative Juvenile 15-min, 5/wk On request Narrations for youngsters by William Lang Claude Barrere QUIZ BALL Aud partic Family 30-min, 1/wk $3500 General quiz; two teams in baseoall setting Feature Prodns SEARCH FOR A STAR Drama Adult 30-min, 1/wk On request Search for movie talent via auditions John E. Gibbs SOMETHING TO TALK ABOUT News Fam ily 30-min, 1 wk $1600 Unusual news items, human-interest stories Feature Prodns STATE FAIR Variety Family 30-min, 1/wk $4500 Barn-dance type of program; community singing Leslie Clucas THOSE WEBSTERS Comedy Family 30-min, 1 wk $4500 Family-type situation comedy Leslie Clucas THREE THIRDS OF A GHOST Aud partic Family 30-min, 1/wk On request Well-known spelling game adapted to radio Feature Prodns TOM SAWYER SMITH Drama Juvenile 30-min, 1/wk $1500 Two boys trying to live Tom Sawyer's adventures Junior Programs, Inc. WHAT DO YOU THINK? Drama Family 30-min, 1-3-5 /wk On request True cases of mental and psychic phenomena Basch Radio & TV Prodns WHIRLAGIG Drama Juvenile 15-min, 5/wk $2500 Suspense and humor stories for 8-14 years olds Junior Programs, Inc. DON WRIGHT CHORUS Musical Family 30-min, 1/wk On request Familiar music by 14-voice mixed choir S. W. Caldwell REGIONAL NETWORKS (Continued from page 52) While this doesn't hold true of basehall, it is on the other hand necessary to hand-tailor the nets for following a specific team in order to realize the maximum from fan interest in each club. One of the earliest users of the custom-built web for sports is Atlantic Refining Company that is famous in the East for collecting on the fierce loyalities of high school as well as collegiate sports fans. They have also sponsored Boston's two major league baseball teams in New England with Narragansett Brewing Company. Most of Atlantic's approximately s,'i( )().()!)() a year for broadcasting is spent for custom-built nets for baseball and football. The kind of event leading itself best to the per-occasion web is one that would lose its impact unless aired live. Obviously such a net isn't ordinarily put together where existing facilities cover the area desired and where rival commitments interfere. The fact that such instances do often interfere makes the regional custom-built chain a must for certain advertisers. -* * + INDEPENDENT STATIONS {Continued from page 46) borhoods that does intensive selling within its own bailiwicks. It may be Eli Godofsky's WHLI at Hempstead, N. Y.. WFAS in White Plains, N. Y., or WPAT in Paterson, N. J. Or it may be a station in Chester, Pa., or any one of hundreds of stations on the fringe of a great city, yet dedicated to the problems of its own 25 miles. The station will not have a Hope, a Benny, a Lux Radio Theater, a Stop the Music or a Shadow, but it will have an awareness of the need of its community and it will do something about it. It's a more difficult problem to buy time on independent stations than it is on network outlets. That's because networks have a leavening effect on their stations. There is a great variation in the effectiveness of NBC stations for instance, but there is apt to be more variation than in the case of independents. The non-network stations are sometimes very good and they are sometimes just apologies for broad 76 SPONSOR