Sponsor (July-Dec 1949)
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networ
Available Network Package Programs
TITLE
TYPE
APPEAL Familj
NET
TIME
PRICE
TESTED?
EXPLANATION
MEL ALLEN
Sports
MBS
15-min, 1/wk
$500
Yes
Interviews, news scores
AS OTHERS SEE US
News
Family
CBS
15-min, l,wk
$1300-11800
Yes
As foreign radio and press see I . S.
B-BAR BRANCH
Drama
Juvenile
MBS
30-min, /wk
On request
Yes
Adventures of 12-year-old ranch owner
BEAT THE CLOCK
Quiz
Family
CBS
25-min, 5/wk
$350O-$4500
Yes
As clock ticks prizes decrease
BIG TOP
Drama
Juvenile
MBS
30-niin, 3/wk
$2000
Yes
Circus adventures of youthful hero
BREAKFAST WITH BURROUGHS
Comedy
Family
CBS
30-min, 1/wk
On request
Yes
Starring 1 oy friend of girl with the three blue eyes
BROADWAY'S MY BEAT
Drama
Family
CBS
30-min, 1/wk
$4000-$5000
Yes
Mystery with Times Square background
CHARLES COLLINGWOOD
News
Family
CBS
15-min, 1/wk
$925
Yes
1 p.m. news and commentary
BILLCOSTELLO
News
Family
CBS
10-min, 1/wk
$950-$ 1050
Yes
Sunday morning headlines at 11:05 a.m.
RICHARD DIAMOND
Detective
Adult
NBC
30-min, 1/wk
$5000
Yes
Dick Powell as a "Private Eye"
JOHNNY DOLLAR
Drama
Family
CBS
30-min, 1/wk
$4600
Yes
Wages of crime is disillusionment — dollar-wise
DRAGNET
Detective
Adult
NBC
30-min, 1/wk
$4000
Yes
Based on actual police cases
EARN YOUR VACATION
Quiz
Family
CBS
30-min, 1/wk
$4200-$5000
Yes
Contestants limited to school teachers
ELEANOR AND ANNA
Commentary
Adult
ABC
15-min, 5/wk
$2500
Yes
Mrs. FDR & daughter
ESCAPE
Drama
Family
CBS
30-min, 1/wk
$4000-$5000
Yes
Classic tales of high adventure
THE EYE
Detective
Adult
ABC
30-min, 1/wk
$1900
Yes
Terror of the underworld
GARDEN GATE
Commentary
Family
CBS
15-min, 1/wk
$1200
Yes
Old Dirt Dobber on how to grow things
GREEN LAMA
Drama
Family
CBS
30-min, 1/wk
$4000-$5000
Yes
Mystery adventure series
IT PAYS TO BE IGNORANT
Comedy
Family
CBS
30-min, 1/wk
$8000-$9000
Yes
Tom Howard's famous slapstick session
LADIES BE SEATED
Aud partic
Adult
ABC
30-min, 5/wk
$2675
Yes
Starring Tom Moore
HAWK LARABEE
Drama
Family
CBS
30-min, 1/wk
$26OO-$370O
Yes
Western adventure in resettled ghost town
LEAVE IT TO JOAN
Comedy
Family
CBS
30-min, 1/wk
$9500
Yes
New series starring Joan Davis
LARRY LESUEUR
News
Family
CBS
15-min, 1/wk
$1000
Yes
Saturday's news to 6:45
LIFE WITH LUIGI
Comedy
Family
CBS
30-min, 1/wk
$9000
Yes
Life lightly hectic
JOHNNY LUJACK
Drama
Juvenile
ABC
30-min, 3/wk
$2950
Yes
Notre Dame star in kid strip
ROBERT Q.LEWIS
Variety
Family
CBS
30-min, 5/wk
$8000
Yes
Lewisian whimsy a la zany
MAKE BELIEVE TOWN
Drama
Family
CBS
30-min, 1/wk
On request
No
Stories with Hollywood background, each episode complete
MARTIN & LEWIS
Comedy
Family
NBC
30-min, 1/wk
$10,000
Yes
Situation comedy
MEET YOUR MATCH
Aud partic
Family
MBS
30-min, 1/wk
$1750
Yes
Musical quiz
MODERN ROMANCES
Drama
Adult
ABC
30-min, 5/wk
$4200
Yes
Based on stories from Modern Romances magazine
MY GOOD WIFE
Comedy
Family
NBC
30-min, 1/wk
$5000
Yes
Family situation comedy revolving around wife
MY SILENT PARTNER
Comedy
Family
NBC
30-min, 1/wk | $5000
Yes
Faye Emerson, not quite silent
PHILIP MARLOWE
Detective
Adult
CBS
30-min, 1/wk
$4150
Yes
Emphasizing mystery angle
J OHNNY OLSEN'S GET TOGETHER
Aud partic
Family
ABC
60-min, 1/wk
$2000
Yes
Fun & prizes
POOLE'S PARADISE
Musical
Family
MBS
25-min, 5/wk
On request
Yes
Records, chatter
JIMMY POWERS
Sports
Family
MBS
15-min, 1/wk
$300
Yes
Interviews, news scores
ROMANCE
Drama
Family
CBS
30-min, 1/wk
$300O-$4O00
Yes
Stories of love and romance
LANNYROSS
Musical
Family
MBS
15-min, 5/wk
$2500
Yes
With Bobby White & group
SING IT AGAIN
Quiz
Family
CBS
60-min, 1/wk
$3700 per % hr
Yes
Similar to Stop The Music; phone gimmick
JAY STEWART'S FUN FAIR
Aud partic
Family
ABC
30-min, 1/wk
$880
Yes
Kids and their pets
STRIKE IT RICH
Quiz
Family
CBS
30-min, 1 wk
$5500-$6000
Yes
Pyramiding cash prizes instead of merchandise
TELL IT AGAIN
Drama
Family
CBS
30-min, 1/wk
$2600-$3000
Yes
Adaptations of famous junior classics
THIS IS BROADWAY
Variety
F'amily
CBS
60-min, l,wk
On request
Yes
Talent clinic
THINK FAST
Aud partic
Adult
ABC
30-min, 1/wk
$1500
Yes
Can you stump the experts?
TWIN VIEWS OF NEWS
News
Family
MBS
15-min. 1/wk
$650
Yes
Hy Gardner & Danton Walker
WHERE THE PEOPLE STAND
Opinion
Family
CBS
15-min, 1/wk
$1200
Yes
Vox pop on questions in the news
YOU AND..
Interview
Family
CBS
15-min, 5/wk
$2000
Yes
Authorities on topics of health and happiness
YOU ARE THERE
Drama
•Family
CBS
30-min, 1 , wk
$5900
Yes
Simulating radio coverage of famous historical events
YOUNG LOVE
Drama
Family
CBS
30-min, 1/wk
-•.-.in in
Yes
Situation comedy with college background
18 JULY 1949
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