Sponsor (July-Dec 1949)

Record Details:

Title:
Sponsor
Date:
July-Dec 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1949)
Leaf #:
000393
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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*• I «* • * • . • . . . but no one's sleeping under it! lertly, day and night, programs of 50,000-watt WOAI cascade through the great Southwest! Music, news, drama, quiz, market reports, public interest features ... all and more provide entertainment, information and relaxation to western millions! Blanketing 67 primary counties in South Texas alone while the sun is shining . . . the dominant appeal of "The Famous Brand Station" grows even more intense when the "DAY moon rises . . . showering service into 142 primary counties in 6 states — Arizona, Colorado, Louisiana, Oklahoma, New Mexico and Texas! (Based on BMB Study No. 1) Sales Management has compiled late facts on the people who make up this vast WOAI market . . . how many there are, what they earn, what they do with their $$$. Boiled down from 33 full-sized ledger pages, the total figures tell this astounding story: NIGHT PRIMARY SECONDARY TERTIARY TOTALS PRIMARY SECONDARY TERTIARY TOTALS TAIL SALES Texas Only OD SALES Texas Only ,N. MDSE SALES Texas Only UG SALES Texas Only HOLD-FURN-RADIO Texas Only T E. B. I. Texas Only T AVG. INCOME R FAMILY Texas Only PULATION Texas Only TAL FAMILIES Texas Only DIO FAMILIES Texas Only BMB Estimate 1948 1,377,700 1,377,700 381,500 381,500 331.310 331,310 $1,064,072,000 1,064,072,000 240,168,000 240,168,000 111,292,000 111,292,000 33,462,000 33,462,000 37,177,000 37,177,000 1.519.788,000 1,519,788,000 3,374 3,374 783,200 737,500 220,600 207,500 161,100 152,130 $562,306,000 520,716,000 127,735,000 119,206,000 49,174.000 46,190,000 19,457,000 18,278,000 23,456,000 22,298,000 747,455,000 704,246,000 3,110 3.223 3,687,600 1,559,800 1,002 400 433,600 794 448 364,630 $2,297,944 000 1,114,582,000 509,863,000 265,227.000 257,866,000 126,073 000 81,423,000 43,872,000 85,708,000 43,817,000 3,037.609,000 1,493,320,000 3,173 3,318 5.848,500 3,675,000 1,604 500 1 022,600 955,548 516,760 $3,924,322,000 2,699,370,000 877.766,000 624,601,000 118,332,000 283,555,000 134.342,000 95,612,000 146,341,000 103,292.000 5,304.852.000 3,717,354 000 3,219 3,305 POPULATION Texas Only TOTAL FAMILIES Texas Only RADIO FAMILIES Texas Only BMB Estimate 1948 RETAIL SALES Texas Only FOOD SALES Texas Only GEN. MDSE. SALES Texas Only DRUG SALES Texas Only H-HOLD-FURN-RADIO Texas Only NET E. B. I. Texas Only NET AVG. INCOME PER FAMILY Texas Only 2,386,200 1,960,800 660,200 546,900 536,440 456,530 2,344,500 988,900 626,700 269,700 513,760 221,420 6,086.400 1,454,900 1,664,900 409,600 1,367,350 334,600 10,817,000 4,404,600 2,951,800 1,226,200 2,417,550 1,012,550 $1 888,087,000 1,577,671,000 411,514,000 351,959,000 193,548,000 165,299,000 63,848,000 55,079,000 64.119,000 56,774,000 2,503,198,000 2,133,602,000 3,231 3,461 $1 454,287,000 $4,048,304,000 $7,390,678,000 637,429,000 1,063,820,000 3,278,920,000 322.945,000 153.907,000 150 708,000 56,241,000 45,919,000 22,118,000 57,057,000 28,813,000 ,965,819,000 876,768,000 3,238 3,185 902,397,000 244,244,000 430,865,000 137,532,000 128 005,000 39,510,000 185,841,000 55,878,000 5.352,612,000 1.500 073,000 3,185 3,198 1,636,856,000 750,110,000 755,121.000 359,072,000 237,772,000 116,707,000 307,017,000 141,465,000 9,821,629,000 4,510,443,000 3.218 3,281 Copr. 1949 Sales Management Survey of Buying Power; further reproduction not licensed. NBC 50,000 WATTS CLEAR CHANNEL T Q N esented by EDWARD PETRY & CO., INC. New York, Chicago, Los Angeles, Detroit, St. Louis, Dallas San Francisco, Atlanta, Boston