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IOWA "BARN RADIOS
JJ
HELP WITH MILKING!
(The New Iowa Radio Audience Survey Proves It !)
M HE Iowa Radio Audience Survey* is a complete study of radio listening habits in Iowa. The new 1949 Edition even tells how many Iowa barns are equipped with radio — how many Iowa men and women feel that radio helps with their milking — how many think that radio makes their cows produce more milk!
In addition to much new data, the Twelfth Edition gives up-to-date information on station and program preferences, time of most listening, amount of listening outside the home, multipleset ownership, etc. The Survey gives the complete radio picture for Iowa as a whole, as well as for each of the State's 99 counties.
This important and authoritative Sur
vey is now on the presses. Write today to reserve your free copy!
^The 1949 Iowa Radio Audience Survey is a "must" for every advertising, sales or marketing man who is interested in Iowa.
The 1949 Edition is the twelfth annual study of radio listening habits in Iowa. It was made by Dr. F. L. Whan of Wichita University — is based on personal interviews with over 9,000 Iowa families, scientifically selected from cities, towns, villages and farms all over the State.
As a service to the sales, advertising and research professions, WHO will gladly send a copy of the 1949 Survey to anyone interested in the subjects covered.
Wltil©
+/©r Iowa PLUS +
Des Moines • • • 50,000 Watts
Col. 15. J. l'alnier, President /-V^ P. A. Loyet, Resident Manager
FREE & PETERS, INC. National Representatives
12 SEPTEMBER 1949
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