Sponsor (July-Dec 1949)
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26 SEPTEMBER 1949
* and renen
THE REPORTS LISTED BELOW APPEAR IN ALTERNATE ISSUES
f New on Networks
SPONSOR
AGENCY
NET STATIONS
PROGRAM, time, start, duration
Carnation Co Carter Product? Inc
Coca Cola Co
Doubleday & Co Doubleday & Co
Ferry-Morse Seed Co
Ferry -Morse Seed Co
General Foods Corp
Greystone Press
M & M Ltd
Philip Morris & Co Ltd Inc
Philip Morris & Co Ltd Inc Murine Co Inc Rhodes Pharmacal Co Sealtest National Dairy Products Co. Wander Co
Erwin Wasey
CBS
173
Sullivan, StaufTer,
Colwell &
Bayles
CBS
148
D'Arcy
NBC
143
Huber Hoge
MBS
63
Huber Hoge
MBS
63
MacManus, John &
Adams
CBS
44
MacManus. John &
Adams
CBS
173
Young & Bubicam
CBS
81
H. B. Humphrey
NBC
26
Lvnn Baker
CBS
13
Cecil & Presbrey
ABC
Cecil & Presbrey BBD&O
ABC MBS
O'Neil, Larson, Me
Mahon
MBS
125
N. W. Ayer
NBC
77
Carnation Hour; Sun 10-10:30 pm; Oct 2; 65 wks
Sing It Again; Sat 10:30-10:43 pm ; Oct 1; 52 wks Songs by Morton Downey; TuThSa 11:15-11:30 pm; Oct
4; 39 wks News; Sun 1-1:15 pm ; Sep 18; 6 wks Doubleday Quiz Club; M-F 12:15-12:30 pm; Sep 19; 6
wks Garden Gate; Sat 9:45-10 am; Sep 10; 8 wks Garden Gate; Sat 9:45-10 am; Jan 21; 18 wks Gang Busters; Sat 9-9:30 pm; Oct 1; 53 wks Mr. Fix-It; Sun 12-12:15 pm; Sep 11; 52 wks Joe DiMaggio; Sat 10-10:30 am; Sep 17; 52 »kWalter Kiernan — One Man's Opinion; M-F 12:25-12:30
pm Ladies Be Seated; M-F 3:30-3:53 pm
John B. Kennedy, News; Sat 7:55-8 pm; Sep 24; 52 wks Gabriel Heatter; TuTh 7:30-7:45 pm ; Sep 20; 26 wks Dorothy Dix at Home; M-F 10:45-11 am; Oct 3: 52 wks
Hill Blackett
Captain Midnight; TuTh 5:30-6
Sep 20; 52 wks
^SSm Renewals on Networks
?M
SPONSOR
AGENCY
NET STATIONS
PROGRAM, time, start, duration
American Cigarette & Cigar
Co American Home Products
Corp American Home Products
Corp Armour & Co Armstrong Cork Co Carter Products Inc
Cream of Wheat Corp Electric Auto-Lite Co General Foods Corp General Foods Corp
Gillette Safety Razor Co
P. Lorillard Tobacco Co Miles Labs Inc Miles Labs Inc National Biscuit Co Pabst Sale* Co
Pacific Borax Co Pillsbury Mills Inc Prudential Insurance Co of
America Standard Oil of Calif. Standard Oil of Calif.
Sterling Drug Inc Sterling Drug Tnc Sterling Drug Inc S»«rling Drue Inc Whitehall Pharmacal Co Whitehall Pharmacal Co
Sullivan. Stauffer, C
olwell &
NBC
163
Bayles
John T. Murray
CBS
173
John T. Murray
CBS
173
Foote, Cone & Belding
C«*S
157
BBD&O
CRS
166
Sullivan. Stauffer, C
olwell «
ABC
117
Bavles
BBD&O
CBS
152
Newell -Em mett
CBS
165
Benton & Bowles
MBS
494
Benton & Bowles
CBS
154
Maxon
ABC
272
Lennen & Mitchell
ABC
178
Wade
rn<5
134
Wade
cr^
147
MeCann-Erickson
CRS
172
Warwick & Legler
NBC
152
MeCann-Erickson
ARC
174
Leo Burnett
A PC
216
Benton & Bowles
NBC
136
RBD&O
NBC
23
BBD&O
NBC
23
Dancer-Fit zger aid-Sample
NRC
146
Dancer-Fit zser aid-Sample
NBC
146
Dancer-Fit zger aid-Sample
NRC
146
Dancer-Fitzgerald-San
,ple
NRC
146
John F. Murrav
NRC
60
John F. Murray
NBC
59
Big Story; Wed 10-10:30 pm ; Sep 28; 52 wks
Romance of Helen Trent; M-F 12:30-12:45 pm ; Sep 19;
52 wks Our Gal Sunday; M-F 12:45-1 pm ; Sep 19; 52 wks
Stars Over Hollywood; Sat 1-1:30 pm ; Sep 17; 52 wks Theater of Todav; Sat 12-12:30 pm ; Sep 24; 52 wks Jimmie Fidler; Sun 10-10:15 pm; Oct 2; 52 wks
Let's Pretend: Sat 11:05-11:30 am: Sep 17; 52 i>kSuspense; Th 9-9:30 pm ; Oct 6; 52 wks House of Mystery; Sun 4-4:30 pm ; Oct 2; 52 wks Wendy Warren & The News; M-F 12-12:15 pm ; Sep 19;
52 wks Cavalcade of Sports; Fri 10 pin to conclusion; Sep 9; 52
wks Amateur Hour; Wed 9-9:45 pm ; Sep 29; 52 wks Hillton House: M-F 3:15-3:30 Dm; Sep 26; 52 wks Curt Massev; M-F 5:45-6 pm : Sep 26; 52 wks Arthur Godfrey: M-F 10:43-11 am; Sep 5; 52 wks Screen Directors' Playhouse; Fri 9-9:30 pm : Sep 23: 32
wks The Sheriff; Fri 9:30-9:55 nm; Sep 30; 52 wks Galen Drake: M-F 1:15-1:30 pm ; Oct 3; 52 wks Jack Berch Show; M-F 11:30-11:45 am: Sep 26: 52 »k<
Standard Hour; Sun 8:30-9:30 pm nst: Sep 18: 52 wks Standard School Broadcast; Fri 10-10:30 pm pst; Sep 30;
26 wks Baekstase Wife: Vt.F 4-4:15 cm: Sen 12: 52 wks Stella Dallas; M-F 4:15-4:^0 nm; Sen 12; 52 wks Lorenzo Jones: M-F 4:«0-4:45 nm; Sep 12; 52 wks Voune Widder Brown: M-F 4:45-5 pm; Sep 12; 32 wks 1'is't Plain Bill: "-F 5:30-5:45 pm : Sep 26; 52 wks Front Page Farrell : M-F 5:45.6 pm ; Sep 26: 32 wks
in
■■■■■::■
: ■.-
Sponsor Personnel Changes
W:i: '. I
NAME
FORMER AFFILIATION
NEW AFFILIATION
Frank F. Bell Maureen E. Bla Oscar Coe Alden E. Fork Bernard Gould
Grove Laboratories Ine, St. L., sis dir
John Shillito Co, Cinci.. adv dir
Leaf Brands Inc (Leaf Gum div), Chi., mdsg dir
Gillette Safetv Razor Co. market research dir
Same, vp in chge sis
Alexander Smith & Sons Carpet Co, N. Y., adv
Same, sis dir
Orange-Crush Co, Chi., adv mgr
Toni Co. Chi., sis dir
In next issue: New National Selective Business; New and Renewed on Television; Station Representation Changes; Advertising Agency Personnel Changes