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CHRIST AUX NATIONS
chaqu
Ecouhez ces emouvanta messages evangeliques
Conferences par le Speaker renomme
semame venanl' d'Ameri
Mu
erique
sique d'inspiraHon pan les meilleurs choeuns amenicains
•
Ecourez en Frangais
bus les mardis a 14 h. 30 a Radio -Luxembourg
•
English language listeners may rune in ho RADIO -LUXEMBOURG
Saturdays ar 11.30 a.m. and Mondays at 5.15 pjn
for "BRINGING CHRIST TO THE NATIONS4' feature.
m:RH50
OUTDOOR POSTER IN BRUSSELS PROMOTES "LUTHERAN HOUR.'' RECORDED IN THE UNITED STATES FOR OVERSEAS BROADCAST
Commercial radio in Europe
llii: ics|MHiso awaits I ho sponsor who knows
what makos a Froiiohiiian or (lormaii hnv
Broadcast advertising on the continent and to the tight little isle has verj little to do with sales effectiveness in the U.S. usage of the words. Coca-Cola was on the air ovei Radio Luxembourg From November 1946 to December 1948 onl) to cancel because, to quote a European Coke representative "business conditions are impossible." Advertising enable n in sell more ( lot a-( lola and tie up more monej in an economj
30
that permits practicall) nothing to be returned to the States in hard \merican dollar-.
In a general way. if there s a choice the mass of Europe's radio listeners will listen to a commercial broadcast (if it's an\ good at all I in place of a governmenl sponsored airing. In Frame, it's not unusual for 30' < of a town to turn out to witness the broadcast of On Chante Dans \os Quartiers i // e Sing in Our Neighborhood). \
newspaper reported recentl) thai when the program visited Messin it was a < ase of Trois mille parapluies et beaucoup chanson [Three thousand iiinbrellas and plenty of song). Big turnout.for important broadcast programare nothing unusual for commercials in the I nited Slates but On Chante is a 15-minute once-a-week airing. It has no equivalent in the I nited States, where a 1 ~>-minules-once-a-week ineither a recommended span of time.
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