Sponsor (July-Dec 1949)

Record Details:

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RETAIL SALES NOW UPll^ in WGAC-Land! o Bank Clearings UP $5,000,000 over 1948 for first eight months! More than 100,000,000 retail dollars now paid every twelve months in WGAC-Land! and The number of Radio Homes in WGAC-Land has increased substantially — 175,280 (1949 BMB) ADVERTISERS Are making new sales records on WGAC 580 Kc. ABC 5,000 Watts AUGUSTA, GA. Avery-Knodel RTS. . .SPONSOR REPORTS... —continued from page 2— Department stores increase promotion Department stores in different sales groups expanded promotion expenditures in 1948 from 10.2% to 10.9% from 1947 levels, in effort to maintain sales volume, reports National Retail Dry Goods Assn. Newspaper expenditures rose 2%. Direct mail also increased. Broadcasting proportion was unchanged. N. Y. City College drops radio awards City College of New York has discontinued annual radio awards, after five years, because of "excessive number of annual contests" in broadcasting. NBC turns one table on CBS: gets Sam Spade NBC finally has made one major raid on CBS, by getting Wildroot's "Adventures of Sam Spade" (BBD0). Program began on NBC in 8 p.m. slot, Sunday, 25 September. NBC hopes soon to announce several more accounts, including major oil advertiser. Hollywood makes bid for TV leadership Southern California made first major bid for TV leadership 22 September when Los Angeles Chamber of Commerce backed all-out Hollywood premiere of Ed Wynn's video network show, sponsored by Speidel. "Radiotime" signs 100th station subscriber "Radiotime," Chicago, covering radio and TV programs and time availabilities, recently signed WHOT, South Bend, Indiana, as 100th station subscriber. Publication is mailed fortnightly to 4,000 executives. Lang-Worth introduces eight-inch transcription Coincident with appointment of James A. Miller as research and engineering director, Lang-Worth Feature Programs, New York, announces introduction of a new eight-inch transcription, which he developed. One-network TV monopoly feared by Allen Du Mont In connection with FCC hearings on color, frequencies, etc., Dr. Allen B. Du Mont of Du Mont Laboratories points out that "assignment of channels in VHF and UHF frequencies tends to create one-network monopoly. Many cities would have only one VHF station." ... At same time, NBC announced five TV additions, bringing its station total to 46. 36 SPONSOR