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RETAIL
SALES
NOW
UPll^
in WGAC-Land!
o
Bank Clearings UP
$5,000,000 over 1948 for first eight months!
More than 100,000,000 retail dollars now paid every twelve months in WGAC-Land!
and
The number of Radio Homes in WGAC-Land has increased substantially — 175,280 (1949 BMB)
ADVERTISERS
Are making new sales records on
WGAC
580 Kc. ABC 5,000 Watts
AUGUSTA, GA.
Avery-Knodel
RTS. . .SPONSOR REPORTS...
—continued from page 2—
Department stores increase promotion
Department stores in different sales groups expanded promotion expenditures in 1948 from 10.2% to 10.9% from 1947 levels, in effort to maintain sales volume, reports National Retail Dry Goods Assn. Newspaper expenditures rose 2%. Direct mail also increased. Broadcasting proportion was unchanged.
N. Y. City College drops radio awards
City College of New York has discontinued annual radio awards, after five years, because of "excessive number of annual contests" in broadcasting.
NBC turns one table
on CBS: gets Sam Spade
NBC finally has made one major raid on CBS, by getting Wildroot's "Adventures of Sam Spade" (BBD0). Program began on NBC in 8 p.m. slot, Sunday, 25 September. NBC hopes soon to announce several more accounts, including major oil advertiser.
Hollywood makes bid for TV leadership
Southern California made first major bid for TV leadership 22 September when Los Angeles Chamber of Commerce backed all-out Hollywood premiere of Ed Wynn's video network show, sponsored by Speidel.
"Radiotime" signs 100th station subscriber
"Radiotime," Chicago, covering radio and TV programs and time availabilities, recently signed WHOT, South Bend, Indiana, as 100th station subscriber. Publication is mailed fortnightly to 4,000 executives.
Lang-Worth introduces eight-inch transcription
Coincident with appointment of James A. Miller as research and engineering director, Lang-Worth Feature Programs, New York, announces introduction of a new eight-inch transcription, which he developed.
One-network TV monopoly feared by Allen Du Mont
In connection with FCC hearings on color, frequencies, etc., Dr. Allen B. Du Mont of Du Mont Laboratories points out that "assignment of channels in VHF and UHF frequencies tends to create one-network monopoly. Many cities would have only one VHF station." ... At same time, NBC announced five TV additions, bringing its station total to 46.
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SPONSOR