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TS.. .SPONSOR REPORTS. .
..SPONSOR REPORT
Nets fro hypo daytime listening
All-Radio
Presentation
gets big sendoff
Canadian private broadcasters protest
Radio industry looks for big 1950
Three groups act on BMB successor
TV time volume may hit $30,000,000
5 December 1949
Daytime inroads of independent stations, squawks by affiliates, and desire for self-preservation are motivating factors in concentration that net executives will shortly make on improved daytime programing. Desire by important advertisers for better daytime vehicles also significant ( see page 26).
-SR
When radio's $125,000 film is premiered early in February the industry will give it a rousing welcome. Initial showing will be at New York's Waldorf-Astoria before governmental, advertising, and industry notables. Advance reports indicate that 40-minute picture, sparked by Macy's Vic Ratner, will surpass expectations of most optimistic rooters.
-SR
Long-time fight by Canadian independents to free themselves from control and regulation by their competitor, the nationally-owned Canadian Broadcasting Corporation, is reaching a climax. Briefs are being submitted by stations to the influential Royal Commission on National Development in the Arts, Letters, and Sciences. Canadian governmental figures are studying proposals to make CBC non-commercial.
-SR
Thrown off its stride most of 1949 by net program shifts and TV confusion, radio advertising looms strong next year. Many advertisers who wanted to wait and see during most of 1949 are ready to go ahead in 1950 (see page 24).
-SR
Following action of NAB board recommending dissolution of present BMB and establishment of corporation to replace it (SR, 21 November) BMB's directors passed resolution urging need for continuing audience measurement studies. Resolution also empowers BMB officers to "continue present organization and provide for its dissolution by 1 July, 1950," providing steps are taken meanwhile for servicing bureau's first and second studies and for discharging its liabilities.
-SR
Television time sales in 1949 may total $30,000,000, or three times $10,000,000 volume of 1948, Joseph B. Elliott of RCA Victor has predicted. . .Radio Manufacturers Assn. estimates 3,750,000 TV sets will be made in 1950 as compared with 2,300,000 this year. October TV set production reached record 304,773, or about 80,000 more than 224,532 produced in September. . .Meanwhile, AM set output also expanded — from 461,532 to 587,267.
SPONSOR. Volume 3. No. 2", 5 December. 1949. Published biweekly by SPONSOR Publications Inc.. 3110 Elm, Baltimore 11, Md. Executive. Editorial. Circulation Offices 40 W. 52 St.. N. T. $8 a year in O. S. $9 elsewhere. Entered as second class matter 29 January 1949 at Baltimore. Mil. postofflce under Act 3 March 1879.