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E PORTS. . .SPONSOR RE PORTS. .. SPONSOR R
Jess Willard joins WCAC, Augusta, Ca.
NAB simplifies committee setup
Emerson introduces low-price FM set
A. D. (Jess) Willard, formerly executive vice-president of NAB, has become president and g.m. of WGAC, 5,000-watt ABC affiliate in Augusta, Ga.
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NAB has reduced number of standing committees to nine, but "broadened their effective operation." Committees, with total of 53 members, now are: Assn. of Women Broadcasteers , BAB, employer-employee relations, engineering, FM, government relations, radio, TV, and unaffiliated stations.
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Charge of FM broadcasters that manufacturers have failed to meet public demand for FM receivers is met by Emerson Radio with FM-only set, retailing for $29.95. Now in volume production, new set will get heavy promotion. . .WDET-FM, Detroit, issues detailed news release headlined: "Why don't all major Detroit newspapers print FM schedules?"
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International
Harvester
Refrigerators use
novel pitch
Advertised brands gain, says Nielsen
Du Mont TV
affiliates get two
daytime hours
International Harvester Refrigerators, through Dynamic Electronic Stores, New York, introduced a new twist in radio sale of home appliances 3 December. Plan involves use of WMCA, New York, with 14 halfhour programs weekly; listener phone inquiries to station; and fast home followup by salesmen carrying silver service valued at 3118.50 as premium with purchase of $189.50 refrigerator. Sternfield, Goldley Inc., New York, handles the account.
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" Increased consumer preference for major brands" was cited by A. C. Nielsen before Grocery Manufacturers of America. For seven food commodities, he showed, two top brands increased their share-of-market from 37.2 to 40.4% between 1940 and 1949. . .Although TV reduced radio listenership 5% in metropolitan areas in first four months of 1949 vs. parallel period of 1948, Nielsen said, radio listenership rose 4% in medium cities and 2% in small cities and rural areas.
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To stimulate daytime TV, WABD, New York, key tone of Du Mont TV net, is offering its 50 affiliates two hours of live programing from 2:30 to 4:30 p.m., EST, starting Monday, 5 December. WABD reports success of own daytime programing for past year. Among affiliates signed for service are WTVN, Columbus; WXEL, Cleveland; WJBK, Detroit; WSPD, Toledo; WHIO, Dayton; WJAC, Johnstown, Pa., and Du Mont's own WABD; WTTG, Washington, and WDTV, Pittsburgh. Programs will provide spots for selling to local sponsors.
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