Sponsor (July-Dec 1949)

Page scan 000802 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1949)
Leaf #:
000802
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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FEATURES Sponsor Reports 40 West 52 On the Hill Mr. Sponsor: Harry J. Deines P.S. New and Renew TV Results Mr. Sponsor Asks 4-Network Comparagraph Sponsor Speaks Applause Vol. 3 no. 27 5 December 1949 i 5 8 10 11 13 34 38 47 62 62 President & Publisher: Norman R. Glenn Secretary-Treasurer: Elaine Couper Glenn Editor: Lawrence M. Hughes Managing Editor: Ellen L. Davis Senior Editors: Frank M. Bannister, Irving Marder, Hope Beauchamp Assistant Editors: Joe Gould, Fred Birnbaum Art Director: Howard Wechsler Vice President in charge advertising: Norman Knight Advertising Director: Lester J. Blumenthal Advertising Department: Jerry Glynn, Jr. (Chicago Manager), Edwin D. Cooper (West Coast Manager), M. H. LeBlang, Beatrice Turner Business Manager: Bernard Piatt Circulation Department: Emily Cutillo, Victoria Woods Secretary to Publisher: Augusta Shearman Office Manager: Olive Sherban Published biweekly by SPONSOR PUBLICATIONS INC. EiEdltorlal, md Advertising Offices: 40 West 52 Street New York 19. N Y Telephone: Plaza 3-6216. Chicago Office 860 N. Michigan Avenue. Telephone: Financial 1S56, Print lng Office: 3110 Elm Ave.. Baltimore 11. Mi Sub* rlptions: United States $8 a year. Canada and foreign $9. Single copies iOi Printed In 1 B. A Iddn to 40 Weel I I Ni I I 19 \ ■! i iopyi Igbl II 19 SPONSOR PUBLICATIONS INC Mail order Money in Matzos Spot is basic D-yfime programs Public service Premiums on TV A radio ad manager? Singing Commercials Gillette TV The Nabisco kid technique digest ARTICLES It does a big business on radio, but "P.I." and other factors are no unmixed blessing 40% of Manischewitz budget stimulates sales of 70 products in kosher and nonkosher food markets via broadcasting Radio's market-by-market medium is up to $110,000,000 a year national volume Networks have a vital rebuilding job to do — little time in which to do it Freedoms Foundation award proves that radio can forget "commercial" inferiority complex Sponsors find small-fry go hook, line and sinker for offerings on video programs IN FUTURE ISSUES What are the advantages of having your own radio specialist? A SPONSOR report to the sponsor Is the trend increasing? Who uses them? What do they cost to produce? How the largest razor manufacturer fared with its 1949 World Series TV sponsorship "Quick Arrow" does a big job over Mutual. But Nabisco merchandising and promotion makes it bigger 19 22 24 26 28 32 19 Decemb 19 Deceml 19 Decern!