Sponsor (July-Dec 1949)

Record Details:

Title:
Sponsor
Date:
July-Dec 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1949)
Leaf #:
000804
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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PACIFIC COAST RADIO COVERAGE IS DIFFERENT, TOO! -T or that matter, even the Pacific Coast is different from any other area in the United States. It's big, it's almost entirely covered with mountains up to 14,495 feet high, and its markets are far apart. To cover this vast, rich area is a different coverage problem. The great distances, the mountains, the low ground conductivity make long-range broadcasting impractical... yet Don Lee is the only network that does not rely on lonsf-range broadcasting. Only Don Lee is especially designed for the Pacific Coast. Only Don Lee offers coverage that gives each market a local network outlet of the proper size to completely cover that market for the least possible money expended. Only with Don Lee can you tailor your network radio coverage to your distribution. Von can buy all LEWIS ALLEN WEISS, Chairman of the Board ■ willet h. brown, President • ward d. ingrim, Vice-President in Charge of Sales 1 3 1 3 north vine STREET, Hollywood 28, California • Represented Nationally by JOHN BLAIR & COMPANY Of 45 Major Pacific Coast Cities ONLY 10 have stations of all 4 networks 3 have Don Lee and 2 other network stations 8 have Don Lee and 1 other network station 24 have Don Lee and NO other network station r SPONSOR