Sponsor (July-Dec 1949)

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or part of Don Lee's 45 stations to match your distribution requirements, with no waste. There are about 14 million people on the Pacific Coast. Only Don Lee sells them where they livewhere they spend their 15/2 billions per year, and Don Lee sells them from their own local network stations with all the local selling influence enjoyed by such a station. If selling the Pacific Coast is your problem, remember coverage is different on the Pacific Coast. Use the only radio network especially designed for the Pacific Coast: DON LEE. Don Lee Stations on Parade: KXOB-STOCKTON, CALIFORNIA Within easy listening distance of KXOB's 1000 watts live 205,800 people who annually spend more than a quarter billion dollars in retail stores. When you buy the Don Lee network you get localized coverage "from within" this and 44 other important Pacific Coast markets. Only Don Lee offers this kind of selling impact— where the people live— where they spend their money. The Nation's Greatest Regional Network