We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
5 DECEMBER 1949
New and #•
THE REPORTS LISTED BELOW APPEAR IN ALTERNATE ISSUES
New National Spot Business
SPONSOR
PRODUCT
AGENCY
STATIONS -MKTS CAMPAIGN, start, duration
Atlam Hats Best Foods General Electric Co
Gillespie Varnish Co Louis Milani Goods Inc
Hats
Nucoa margarine
Lamp Division
Paints
Seasoning product
William H. Weintraub Benton & Bowles BBD&O
H. W. Fairfax Jordan Co
R. C. W. Enterprises, Rubber toy animals Cowan & Whit more.
L.A. L.A.
Shontex Co
Shampoo United States Tobacco Tobaccos
Associated Kudner
40 mkts
Spots; Dec 5
California only
Spots; Nov 21; 10-12 uk
32 mkts
Spots; N«\ 28; 26 wks
u.iil campaign
Eastern campaign
TV spots
8 stns; (4 radio, 4*
Spots, partlc; current 8-week cam
TV) Los Angeles
paign
test campaign
60 stns; 30 mkts*
10-15 minute programs; current 5
National campaign
week campaign
21 mkts
Spots
West di Southwest
TV natl
TV spots; abt Nov. 23; until end
campaign
of year.
8 cities
;■:■/• :-■.-.:.■.-.'.*.;.:
^Station list set at moment.
Station Representation Changes
STATION
AFFILIATION
NEW NATIONAL REPRESENTATIVE
KING. Seattle. Wash.
KLMS, Lincoln, Neb.
KOTV, Tulsa, Okla.
KTSA, San Antonio, Texas
WBKB, Chicago, 111.
WBSM, New Bedford, Mass.
WTAL, Tallahassee, Fla.
WTVB, Coldwater, Mich.
YSU-YSUA, San Salvador. El Salvador
Independent
Independent
ABC, DuMont,
CBS
CBS
Independent
CBS-MBS
Independent
Independent
CBS, Mil
John Blair
Independent Metropolitan Sales
Adam Young
Free & Peters
Weed
Joseph Hershey MeCillvra
John Blair
Joseph Hershey MeGillvra
Melehor Guzman Co Ine
Advertising Agency Personnel Changes
NAME
FORMER AFFILIATION
NEW AFFILIATION
James Alspaugh Z. C. Barnes
Herbert Beaven Madolin Bingham James H. Bolt Felix Brent ano William Brewer Luther Bridgman Inn is Bromfield George Burke John T. Burke Mark Bennett Byron Robert M. Campbell Clinton R. Clark James C. Cum ming William II. Davidson
KJBS, S.F., sis
Mutual Broadcasting Ssystem, N.Y.. vp in charge
of sis Brisacher, Wheeler, L.A., office mgr Munsingwear Inc. Mnpls., adv. sis prom mgr Waldie & Briggs. Chi., acct exee
NBC, Chi., natl spot slsman
William Esty Co Inc. N.Y.
Morris Plan, adv mgr
N. Y. Sun
Chambers & Wiswell, Boston,
Yardley of London Inc, N.Y ..
J. A. Zurn Mfg Co, Eric. Pa
Brooke. Smith. French & Dorrance, Detroit
John A. Cairns & Co, N.V.. vp
ABC, N.V., stn rel
acct exec adv mgr sis prom
John Blair. S.F., acct exec
Calkins & Holden, N.Y., partner (effective Jan 1)
Mogge-Privett, L.A.. exec
Abbott Kimball, S.F., acct exec
Same, vp
Lester "L." Wolff. N.Y.. radio. TV dir
Potts, Calkins & Holder. Kansas City, Mo., radio, TV dir
Same, bead of film div of tv dept
Foote, Cone & Belding, S.F., copy chief
Rubins. Newton & Chapman. H'wood. acct exec
Same, vp in charge of new business
william Esty, VY., vp
Lee Donnelley, Cleve., acct exec
BBD&O. Detroit, in charge of coop media on DeSoto acct
Same, dir
Free t!C Peter-. VY.. accl exec
In next issue: New and Renewed on Networks, Sponsor Personnel Changes, National Broadcast Sales Executive Changes, New Agencg Appointments
mwm