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r. Forest L. Whan and his Wichita University staff interviewed over 9,000 Iowa families (I out of every 85 in the State!) to secure the data now available in the 1949 Iowa Radio Audience Survey.*
These families represent a mathematical cross-section of Iowa's city, town and farm audience. Thus the Survey is not only able to make revealing comparisons between urban and rural listening habits, but also gives typical characteristics of the Iowa audience as a whole.
In addition to all the standard information for which the Survey is famed, the 1949 Edition contains much new and valuable data about changes that have taken place in Iowa listening habits, since 1941.
Every advertising and marketing man who is interes'ed in Iowa radio should have a copy of this remarkable Survey. Get yours today! Write WHO, or ask Free & Peters.
5 DECEMBER 1949
*The 1949 Iowa Radio Audience Survey is a "must" for every advertising, sales or marketing man who is interested in Iowa.
The 1949 Edition is the twelfth annual study of radio listening habits in Iowa. It was made by Dr. F. L. Whan of Wichita University — is based on personal interviews with over 9,000 Iowa families, scientifically selected from cities, towns, villages and farms all over the State.
As a service to the sales, advertising and research professions, WHO will gladly send a copy of the 1949 Survey to anyone interested in the subjects covered.
WIHI©
+/©r Iowa PLUS +
Des Moines • . . 50,000 Watts
Col. B. J. Palmer, President P. A. Loyel. Resident Manager
FREE & PETERS, INC.
National Representatives
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