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To say that television is growing would be bromidic. To say that in eight major markets television's audience has passed that of the nation's largest circulated magazine would be specific. Such is the case.
Not only has television's circulation and audience in these eight markets surpassed the top national magazine, an advertiser actually reaches more people with the average evening television program* than through the average black and white full page *TIie average evening television program on a
advertisement in this magazine.
Now you can demonstrate your product in your prospects' homes with a medium thai is human . . . alive . . . .convincing. And best of all you can reach more people in the nation's major markets than your national magazine advertisements can reach. Like most advertisers, when you buy television in the eight markets listed below, you'll probably select the leading station— a station represented nationally by NBC SPOT SALES, station represented by NBC Spot Sales
Nation's Largest Magazine
Area's Leading T
Revision Station
Metropolitan Area
Circulation
Noters per av.
black & white
1 page ad
No. of TV sets
Viewers per av. evening pro3ram
New York
504,713
304,039
875,000
714,866
Chicago
164,986
99,388
254,000
207,515
Los Angeles
219,551
132,257
251,000
205,064
Philadelphia
133,202
80,240
285,000
232,842
Boston
166,641
100,385
177,026
144,628
Cleveland
60,279
36,312
102,000
83,333
Washington
72,485
43,664
69,600
56,864
Schenectady
28,019
16,880
38,000
31,046
Sources: Magazine circulation— Latest published market breakdown of circulation of the magazine. Noters— Source available on request. No. of
TV sets— NBC Research Dept. official estimates (Nov. l, 1919). Viewers per average evening program— C. E. Hooper (Sept. 1919)
NBC
Representing Television Stations: WNBT, New York • WNBQ, Chicago • KNBH, Hollywood • WPTZ, Philadelphia • WBZ-TV, Boston • WNBK, Cleveland • WNBVV, Washington • WRGB, Schenectady
Nation's Largest Magazine
Leading Television Station