Sponsor (July-Dec 1949)

Page scan 000822 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1949)
Leaf #:
000822
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Ilie advertiser rediscovers SPOT Latest SPONSOR survey reveals that the selective medium is becoming basic ^tf^^ There's a new feeling about fl ft spot. ^Jl^r Often thought of as a smallbudget vehicle for small results, or as a kind of supplementary advertising tool, spot is showing every sign this fall of taking an equal place with network as a basic medium. Statistics, the steady dribble of reports on new business, a general air of well-being among the representatives, enthusiasm among advertising managers and agencies, all indicate that spot won't continue to be the plain sister much longer. "Spot,'" one advertising agency executive said, "was once looked upon as the cat and dog of the radio business, a medium for small advertisers. That attitude is definitely changing. National advertisers are using it regularly, on big budgets. Some are using it exclusively." The cold figures show that more and more advertising dollars have been poured into spot every year since it began in 1927. The $100,000,000 income in 1948 compared favorably with the $140,000,000 earned by the national and regional networks togeth millions of $ 100 90 80 70 60 50 40 30 20 10 192 24 I /i -# — SPOT GROWS STEADILY IN DOLLAR VOLUME 1, J & § >nT I \U ILL r &£ HYPoeo iN 195"0 r r r^* 1 V ^im I V L_ ^ 1930 1935 1940 1945 1949 SPONSOR