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Families grow still faster. In L930:
29.9 millions: 1948: 38.6 millions.
The market place is land. America's great regions are almost nations in themselves. Each has marked, homogenous characteristics of its own: Far West, Mountain States, Southwest. South. Middle West. New England. Middle Atlantic States, etc. The land has so much climate it's always summer somewhere in the I nited States.
America is the greatest market place on earth. It has been able to develop its resources far more than any other area in the world. And there's a reason. It's not in our vast land area or natural resources I other nations had more of both I .
Not in the increase of our population {other nations have more). \ ot in our isolation from other countries during our formative years [others have been more isolated I .
The answer lies in all these things plus something else — something that Ben Franklin helped to design and start — our political democracy. This greatest of all experiments in self-government made unique economic patterns in America, too.
It stimulated more people to produce more wealth. It spread the forces of competition over more products . . . stimulated more people to produce better values . . . distributed more wealth over more people.
The Mass Production Of Customers
Mass production of goods is meaningless without mass consumption just as it is helpless without mass distribution and voiceless without mass advertising. We have created customers faster in the past twenty years than at any other time in our historv. In 1906 Wbodrow Wilson said: "Nothing has spread socialist feeling in this country more than the automobile . . . they are a picture of the arrogance of wealth with all its independence and carelessness."
But socialism didn't come — people got automobiles instead . . . and refrigerators, electric toasters, washing machines, telephones, etc. The mass proI Please turn to page 121 I
How big is Radio?
1 fiW
families
families
Auto families
42,800.000(95%
Source. BAB Estimates lor 1951
How much do they listen daily ?
U.S. radio family-listening: by INCOMES
U.S. AVERAGE 4h,s 32'
1 hi 1 hrs 3 hrs 4 hrs.
upper incomes
^BSS^
middle incomes
lower incomes
4hM3'
4* 37'
4* 45'
U.S. radio family listening: by CITY SIZE
U.S. AVERAGE 4h,i32'
3 hrs. 4 hrs.
4K37'
k£li
medium size cities
small cities and rural
4h,s 28'
4lri33'
Surer i. C Hiilsia Ci.
30 JANUARY 1950
41