Sponsor (Jan-June 1950)

Page scan 000213 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1950)
Leaf #:
000213
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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HOOPER proves WHIO AM-TV FIRST in the DAYTON, OHIO MARKET CIDCT in AM On the average, when sets are tuned to Dayton AM Stations, 3 are tuned to WHIO for every 2 tuned to all other Dayton stations. Time Homes Using Sets WHIO Station WHIO Stations B & C B c Total Rated Time Periods 24.3 31.1 12.7 8.5 31.1 21.2 Hooper Station Audience Index October-November, 1949 WHIO-TV has a bigger share of the TV audience than any other FIRST if! TV TV station in the Dayton, O., market (32,000 TV sets in this market according to distributor's estimates, January 1, 1950. By the time you read this, there should be considerably more). Night B'cast Aud. Radio Aud. TV Aud. Share of TV Audience (Base: TV Homes) Share of Broadcast Audience (Base: Random Homes) WHIO-TV Sta. B WHIO-TV TV Station B Average Sun. thru Sat. 35.7 28.6 7.1 50.2 39.2 10.0 7.8 Hooper TV Station Audience Index Evening 6:00-10:00 PM October-November, 1949 For maximum results at minimum cost — for sustained listener loyalty — for faster sales and increased profits, join those in the know— buy WHIO-AM and TV. THOSE IN THE KNOW BUY Affiliated with The Dayton Daily News and the Journal-Herald WHIO-AM Represented nationally by G. P. Hollingbery Compan WHIO-TV Represented nationally by the Kati Agency, Ini