Sponsor (Jan-June 1950)

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This summer, plant your product in the sum f Use WCCO all Summer long (as well as all year round) and you'll find Summertime in the Northwest is a hot time for making sure your sales grow. During June. July and August, retail sales in wcco territory are in full bloom (more than $686,000,000). Listening is way up (in the Twin Cities wcco's Summer daytime Hooper averages 6.5). And the Summer cost-per-thousand is way down (it's dropped 29.8</C since 1916)! \<> wonder last year 60 national spot and local sponsors (25', more than the year before) used WCCO all year round. Many for the 10th straight year. Call us about a hot wcco sales-personality (like Stewart MacPherson, for example). You'll find wcco send -ales UP with the temperature! Minneapolis-St. Paul \l\TCC0 50.000 walls • 830 kilocycles Represented by Radio Salt I