Sponsor (Jan-June 1950)

Record Details:

Title:
Sponsor
Date:
Jan-June 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1950)
Leaf #:
000711
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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New and remm 8 /If (it/ l?>5« These reports appear in alternate issues New on Networks SPONSOR AGENCY NET ST/ ,tk (iamphcll Soup Co Ward Wheelork NBC 33 Cooperative MBS Cooperative MBS 300 General 1 1 Young & Ruhicam CBS 87 Gillette Safety Ruor Co NBC 168 Longines-Wittiiauer Victor A. Bennett CBS CBS 147 147 P. Lorillard Co 1 nil. n & Mitchell ABC 190 Perfect Circle Piston Ring Henri, Hurst A McDonald MBS 519 PROGRAM, time, start, duration Double or Nothing; M-F 10:30-11 am; April 24 to end Game of the Day; six days a week; 2 pm to conclusion Brooklyn Dodger baseball games; Sat 2:30 to . .....1 ...... 12 broadcasts (not consecutive) Belmont Stakes; Sat 4:30-5 pm ; June 10 only Choraliers; Sun 2-2 :30 pm; April 16; 52 wks Symphonettc; Sun 4:30-5 pm; April 16; 52 wks Stop The Music; Sun 8-9 pm (final quarter hour sponsorsh 52 wks Memorial Day Indianapolis Speedway race; 4 different lim of August n; April 22; p); May 21 ; : May M> onlj Renewals on Networks SPONSOR Firestone Tire & Co Liggett & Myers Pure Oil Co Tonl Co AGENCY NET STATIONS Sweeney & James NBC 140 Cunningham & WaJth CBS 182 Leo Burnett NBC 32 Foote, Cone A Bel. lint CBS 166 PROGRAM, time, start, duration The Voice of Firestone; M 8:30-9 pm; May 22; 52 wki Arthur Godfrey; M-F 11-11:30 am; May 29; 52 wks Kaltenborn Edits The News; M-F 7:45-8 pm: May 1; 52 wks This Is Nora Drake; M-F 2:30-45 pm ; May 8; 52 wks National Broadcast Sales Executives NAME Leonard Blair Ted Cott James F. Coyl* Clarence I . Doty William H. Ensbjn Hudson Faussett Philip Frank Julius Glass Frank W. Kellv A. J. Koelker H. Peter Lasker Bernard London Thomas B. McFadden Louis C. Oswald Richard Pack Roland Peterson Robert N. Pryer Virgil Reiter Jr. James G. Riddell Earl Salmon Jack Snow Arden Swisher John L. Taylor C. Robert Thompion Lamont L. Thompson Donald W. Thomburgh Charles Vanda John II. \Thite FORMER AFFILIATION ABC, N. Y., radio, tv dir WNEW, N. Y., vp in charge of programs WCAU. Phila., sis staff WJZ, N. Y., tls mga and eotee asst to vp Transit Radio, N. Y., eastern tls mgr Associated with legitimate theatre for 15 Tears BMB, N. Y., exec see WHBC, Canton, O. WREN, Buffalo, asst stn mga in charge of sis CBS, N. Y'., dir WNBC, WNBT, N. Y., mgr WHK, Cleve., transcription dept WNKW, N. >'.. dir of pub & special events WNAX, Y'ankton, South Dakota, staff announcer WCAU, Phila.. dir of prom and pub Ruthrauff & Ryan. Chicago, head of New Rusiness dept WXYZ. Detroit, gen mgr ABC, N. Y., eastern sis mgr spot sis NBC, N. Y.. copy writer in adv prom dept WNAX, Yankton. S. I> regional o re WBUT, WBUT-FM. Butler. Pa., gen mgr WBEN Inc. Buffalo, stn mgr KJHS. KCBS, S. F. WCAU, Phila., pres WCAU, Phila.. dir of tv K\OK. St. L., sis dept NEW AFFILIATION ABC, Central Division, Chicago, prog mgr WNBC, WNBCFM & WNBT, N.Y.. mgr Same, comml sis development for radio, tv WJZ, WJZ-TV, N.Y., mgr. ABC, N.Y., acct exec in network sis dept NBC-TV, N.Y., prod WSGN, WSGN-FM, Birmingham. Alabama. sis prom WGAR, Cleve., prom mgr Same, mgr of WBEN ABC. Central Division, Chicago, acct exec WTW-D, Dayton, prom dir WXEL, Cleve., prod-dir KNltll, H'wood, mgr Same, pub dir Same, dir of prog Same, Farm Service dept staff Same, vp in charge of prom and pub ABC, Central Division, Chicago, acct exec Same, pres WJZ, WJZ-TV, N.Y., sis mgr WING, Dayton, Ohio, sis research dir KOIL, Omaha, sis mgr WYIO, East Liverpool, Ohio, mgr Same, gen mgr TV spot sis, S.F. representing WCBS-TV, WAFM-TV, KSL-TV and KTTV Same, board of dir Same, vp in charge of tv KXOK-FM. St. L., head of transit radio sis ■>f research WCAU-TV, WBTV. dept Sponsor Personnel Changes NAME M. Charles Banca Richard II Burgess John D. Camps Sally Cramer Howard C. Hand w erg Lynn C. Holmes O. <>. Lewis FORMER AFFILIATION RCA, Camden, N. J., mgr of scientific instrument group of the engineering products dept Pepsi Cola Co, N. Y., asst to exec vp Sun Chemical Corp, V Y., asst export sis mgr McCann-Erickson, N. Y. Motorola, N. Y.. district rep handling midWest distributors Stromberg-Carlson Co., Rochester, IV. Y., sr electrical engineer Fairbanks. Morse & Co, Chicago, sis mgr National Bearing div, Chicago Heights, III. NEW AFFILIATION Same, mgr of industrial telev engineering products dept Same, vp and gen sis mgr Same, gen sis mgr overseas div Bryan Full Fashioned Mills, N.Y. office, adv and sis Motorola Inc. EN".^ ., rial I merchandising mgr of auto products group of the RC * prom dir radio div Same) assoc 5 antes vp American Brak< manganese steel f research cha irge of sis Shoe, Chicago Heights, III., sis mgr American div 4 fit iic.vi issue; \<*u VoftotKif Spot Business; New and Reiteu on Television; Station Representation Changes; Advertising \geneg Personnel Changes