Sponsor (Jan-June 1950)

Record Details:

Title:
Sponsor
Date:
Jan-June 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1950)
Leaf #:
000713
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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to in; NEHAL . . . This latest Hooper report shows that in the rich responsive Worcester area, independent WNEB has excellent over-all ratings despite competition from 4 network stations! WORCESTER, MASS. SHARE OF AUDIENCE OCT. '49-FEB. 50 TIME WNEB Network Station "A" Network Station "B" i Boston 1 Network Station "C" Network Station "D" 8 A.M. -12 Noon 26.7 12.7 2.1 15.8 41.4 12 Noon-6 P.M. 32.6 5.8 6.0 7.9 42.8 WNEB is Rated =2 Station 6 P.M. to 10 P.M. TO BE SPECIFIC . . . Here are the average ratings of all daytime quarter hours devoted to local programming by stations rated in the Worcester area. TIME WNEB Network Station "A" Network Station "B' i Boston i Network Station "C" Network Station "D' 6 A.M. -6 P.M. Monday thru Friday 6.4 .5 0.3 1.0 4.7 WNEB IS AHEAD BY A MILE! YES. EOH DAYTIME PERIODS YOU VAX BTY. WIVED HAS TOP RATINGS! Call in our representative, and get the complete story! Remember that a rating is no good unless you can buy it. So pay particular attention to times available to you! Compare and you'll see that Worcester's best buy is WNEB! WORCESTER MASSACHUSETTS >\NEW ENGLAND'S LEADING INDEPENDENT IN NEW ENGLAND'S THIRD LARGEST MARKET Represented by: The Boiling Company, Inc. and Kettell-Carter, Inc. 8 MAY 1950 17