Sponsor (Jan-June 1950)

Record Details:

Title:
Sponsor
Date:
Jan-June 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1950)
Leaf #:
000718
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Roclio is the biggest lliiiicj in Boston! Boston is Boston., .and there's no place like it. Take radio. Today 99.2% of all homes in metropolitan Boston — the largest percent for any city area in the world — are radio homes. More Boston families are listening than ever before. In 1948, there were 210,599 families listening to radio during the average evening quarter hour between 6 p.m and midnight, all week long. In 1950, there are 229,077... a 9% increase! And... WEEI is the biggest thing in Boston radio. Bigger than ever! Today, the number of families listening to WEEI during the average quarter hour between 6 and 8 pm is 50% greater than in 1948. Between 8 and 10 PM— 20% greater. Between 10 PM and midnight— 43% greater. Today, WEEI delivers not only more listeners than any other Boston station — but also bigger audiences than ever. And WEEI sponsors get more for their money than ever before !