Sponsor (Jan-June 1950)

Page scan 000785 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1950)
Leaf #:
000785
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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New and rvneu 22 May 1950 These reports appear in alternate issues New National Spot Business (Radio) SPONSOR I'm n II ur I'xhIii.I Hnrden Chase *K Sanborn Eskimo Pie Fell and Co G. Krueger Brew ing Co Lover Ilros Monticello Drug C«i Nution.il Dairy Sea Breeze Lab oratories Sterling Drag Co II itil.nirl .il.lx.ll «li\ I TYrre Haute Brewing Co PRODUCT Golden West coffee Evaporated milk i loffee Ice cream Detergent Beer Silver Dusl 666 Mi.il.in.il preparation Sealtest Lotion Dr. Caldwell's laxativ e Brewery AGENCY Mogge-l'rivett Ine i L.A. ) Young & Rubicam (N.Y.) Compton (N.Y.) Buchanan X Co (N.Y.) S. E. Roberts (Phila.) Geyer, Newell £ Ganger (N.Y.) Sullivan, Stauffer, Colwell & Boyles (N.Y.) < harles W . Hoyl (N.Y.) N. w*. Aver (N.Y.) BBD&O (Pittsb.) Sherman »X Itfarojuette (N.Y.) Pollyea ITfrrr Haute) STATIONS-MARKETS 8 stations; Washington, Calif. Texas, New Mexico, irisona ."» scattered markets .<> markets 12 cities Eastern seaboard Major markets 7.V80 stations ; Texas. Arkansas anil Louisiana Markets east of Mississippi 1 2 stations ; 5 markets Nashville, Atlanta. Memphis, Charlotte. Winston Salem, Knoxville, Chatanooga w>3 markets CAMPAIGN, start, duration Spots Spol : 1 .1 \* eeks Spots; 1 <> May; six months Seasonal Bpots on a staggered basis Early in June Spots; peak in May and running through summer months One-min announcements; I May; eight weeks Spots; June Announcements; 13 weeks Spots ; 6 v* eeks Yonr Gospel Singer < 1 5-min tran scribed show 5 times a week > : 14 Au^ : 52 * kHost on Blackie; 52 weeks New and Renewed Television (Network and Spot) SPONSOR Alpha Beta Markets American Cigar «K Cigarette American Tobacco Beams Watch ltrown & Williamson Tohaeeo Co Celanese Corp of America Cities Service Co D. L. Clark Co Cook & Dunn Pouhleday Kversharp F. W. Fitch Co French Sardine Co General Foods General Foods General Foods General Motors General Tire X Instrument Cioia Macaroni Goodyear Tire International Harvester Co Ivanhoe Foods Inc The Los Angeles Times Low Calory Food Corp Manhattan Soap Pepsi Cola Personal Finance Corp Procter A G am hie Procter & Gamble AGENCY Warren Fehlman Foote, ("one & Bidding BBD&O J. U. Tareher Tell Bates Ellington Ellington BBD&O A. W. Lewin Huher II..-. Blow Campbell-Mithun tin. ....I. & Davis x nuns & II n[. m .ii. lounp & R n I... ai ii Benton & Bowles Kudner BBD&O Storm Compton Ted 11. Factor Samuel Cpcot Smalley. Levitt & Smith Boy S. Durstille Duane Jones Blow Bermingham. Casllcman oi Pierre Benton & Bowles Benton & Bowles NET OR STATION KTTV. L.A. \\ Mil,), Chi. WBZ-TV, Boston «NBT. N.Y. WNBW, Wash. KTLA. I.. A. WNBT, N.Y. WBZ-TV, Boston WBZ-TV. Boston WNBT, N.Y. WNBT, N.Y. W Mil. N.Y. KTS1,. H'wood WBEN-TV, Buffalo WNBK. Cleve. WNBW. Wash. W BZ-TV, Boston V\ Mio. Chi. KTLA. L.A. KM1II. H'wood WNBO, Chi. WRCB, Sehen. WNBO. Chi. KTTV. L.A. WRCB, Sehen. KTTV, L.A. WNBW . V ash. KJVBH, H'wood W RGB. Sehen. WNBK. Cleve. WNBT. N.Y. \\ Mio. Chi. V* MIK. Cleve. PROGRAM, time, start, duration Home Magazine of the Air; 12 Apr; ."■ wks (n) One-min film; 3 May; 13 wks (r) One-min film; 3 May; 13 wks (r) 20-sec film; 23 Apr; 49 wks (n) 20-geo film; 8 Apr; 31 wks (n) Film spots; 18 May; 52 wks (n) I'artie: Easy Does It (ill Bump lladley; Wed 7-7:15 pin; 12 Apr; 13 wks (,,) Tim Tyler; F 7-7 :20 pm; 21 Apr; 13 wks (n) Eight-sec film: 1<> Apr; 13 wks (n) Review of the News; 30 Apr; 13 wks 20-sec film; 8 Apr; 52 wks (n) Film annrmts; 12 Apr; 13 wks (n) Ship's Reporter, 16 May (Cleve. & Wash.) 17 Ma> (Buffalo); 13 wks (n) 20-see film; 5 May; 35 wks (n) 20-sec film; 1 May; 35 wks (n) Spots; <> May : 5 wks (n) One-min film; 29 Apr: l() wks (n) 2<> • film; 5 May; 13 wks (r) One-min part: 17 Apr: 13 wks (n) 20-sec film: 2" Apr; 52 wk Irl Western Barn Dance) 15 Apr; 13 wks (n) One-min part: 2 1 Apr; 13 wks (n) Yesterday's Newsreel; l« Apr; 13 wks (r) One-min film; 26 Apr; 52 wks (n) Film spots: 30 Apr: 13 wks (ill 2() • film: 3 Apr; 39 wks (n) One-min film; 26 Apr; 13 wks (n) One-min film: II May: 13 wks (n) 20-sec film; 21 \pr: 50 wks (n) 20-sec film: 1 May : 111 «k < n» • Iii next issue: New oitcf Kenewetl on Networks, Sponsor Personnel Changes, \ational Broadcast Sales Executive Changes. New Agency Appointments