Sponsor (Jan-June 1950)
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New and r
It) June l»50
These reports appear in alternate issues
New National Radio Spot Business
SPONSOR
Imerican Chicle Co
' < ntciuiial Turf Cluh ■ Ii.ij. Stick Co
Colgate-Palmollve-Peel
General Foods
General Mills
I In* K . 1 !..!■ Co
Woolrieb Woolen Mills
PRODUCT
AGENCY
STATIONS-MARKETS
Chiclets, Dentync Badger X Browning & Hersej National
(V Y.) Turf club Mark Schrcibcr ( Denver)
* Imp -Si i»k lip pr« t »t tor Lawrence C. Gumb inner
IN. Y.) Maid, Veto X Ajax Sherman «X Marquette
(N. V.) 5n ansdovi n Dei U's Food ^ onng & Ruble am ( V ^ . ►
mix Kix Tatham-I.aird 4 Chi.)
28 regional stations
;t0 nikts ; major cil lefl
33 Don Lee stations 20 nikts; 60 stations
CAMPAIGN, start, duration
Anncmts; several starting dates; IT
Transc annemts; late Jnn Partlc; mid-Oct; 20 vk>
Tello-Test; 5 Jun; 52 wks
Jim ;
innemts and chainbreaks; 3 wks 2;t ABC stations; Pacific coast Today in Hollywood; Ml 3-3:05
pin ( Par ) ; 5 Jun Rice Krisples Kenyon & Eckhardt (N. Y.) 2° stations; major cities Howdy Doody; Tu. Th 5:30-5:45
pin ; 6 Jun : 8 wks Mountain-made rlothes Hutchins (Rochester, N. Y.) KFAR (Fairbanks) Chainbreaks; 3 Sep; 13 «k«
New and Renewed Television (Network and Spot)
SPONSOR
American Tobacco Co
Arnold Bakers
1*. II. 1 1 1 mi i nr & Sons
Best Foods
Borden Co
Byrd and Son Inc
( arter Products
D. L. Clark Co
Consolidated Cigar Co
Douhlcday
F. W. Fitch General Foods Corp
Goodyear Tire & Buhher Co
Goodyear Tire & Rubber Co
Gruen Match Co
Hygrade Food Products Corp
Lo Calory Food Corp McKesson & Bobbin-Manhattan Soap Co Manhattan Soap Co
Manhattan Soap Co .National Selected Products
O-Cel-O Pepsi Cola
Prince Macaroni
Procter & Gamble
Ranger Joe
Riggio Tobacco Co
Snow Crop Marketers Sophie Ma\ Candy Corp Stanco Inc Standard Brands Inc Standard Brands Inc Standard Brands Inc
Trico Products Ward Baking Co
AGENCY BBD&O
Benton & Bowles
J. Walter Thompson
Benton A Bowles > oung a Ruhicam II. B. Humphrey
Sullivan, Stauffer, Colwrll &
Bayles BBD&O
Krwin, Wasey
Huher Hogc
Harry B. Cohen Young a Rubieam
Comptou
Comptou
GreyDoyle. Dane & Bern bach
Roy S. I in i i 1 1,. J. D. Tarchcr l>.i in. Jones Duane Jones
Duanc Jones
Geare-Marston
Comstoek Duffes
Blow
H. C. Rossi
Benton & Bowles
I .iiuli & Keen
Brooke.. Smith, French *\
Dorrance Maxon A. W. Lenin McCann-Frickson Ted Bates Compton Compton
Baldwin, Bowers & Strachau J. Walter Thompson
NET OR STATION
WNBT, N. Y.
WNBT. N. V.
KNBII. Illvw.1
\\ NBT, N. V.
\\ N BT, N. Y.
WNBT. N. Y.
WNBW. Wa-h.
WPTZ. Phila.
WPTZ, Phila.
WABD, N. Y. (DuMont net)
WNBT, N. Y.
WPTZ. Phila. WNBW, W ash. WPTZ, Phila. WNBT. N. y. WBZ-TV. Boston W.NBK, Clere.
WBZ-TV. Boston \\ Mil, N. Y.
W PTZ, Phila. W NBT, N. Y. WRGB, Schen. WNBW, Wash.
WBZ-TV. Boston
\\ \ ItT, N. Y. WPTZ, Phila. V N ItT, N. Y. W BZ-TV, Boston
WBZ-TV. B.»si„„ H MIK. Clove. WPTZ, Phila.
\\ NBT, N. Y. W NBT, N. Y. WNBT, N. Y. WNBT, V Y. WNBT, N. Y. WBZ-TV, Bo. ton
\\ MIK. Clove. W NBQ, Chi. WNBT, N. V
PROGRAM, time, start, duration
20-sec 1 1 1 ■ 1 1 : 17 Jun: II wks (n)
I -inin film; 22 May; 52 wks (n)
I -min film; 11 May: 21 wks (n)
l-min panic; 29 Mav; IS wks (n)
Partic; 29 May; 13 wks <n)
l-min live anncmt ; 4 May; 13 wks (n)
I -min film; 11 May; 52 wks (n)
l-min film; 1 May; 13 wks (r)
The Plainclothcsman; W 9:30-10 pin; 31 Ma;
wks fn ) .1(1min pro;:; Sun 11:15-12:15 pin; 11 Mav; 1
(r) l-min film; 2 Mav; 22 wks (n) 20-sec film; 2 May; 34 wks (r) l-min partic; 4 Mav; 35 wks (r)
211 film; 17 Mav; 52 wk. In)
20-sec film; 18 Mav; 52 wks (n)
20-sec film; 31 Mav; 52 wks (n)
20-sec film; 1 Jun: 52 wks (n)
20-sec film; 3 May; 52 wk. In)
Don W'inslow of the Navy; S 10-10:30 am: 21
13 wks (n) l-min film; 2 Mrv ; 46 wks (n) l-min film; 3 Mav: 13 wks (n) 20-sec film; 12 Mav; 13 wks (n) 20-sec film; 31 Mav: 13 wks (n) 20-sec film « Jun; 13 wk. In) l-min film; 8 Jun: 13 wks (n) l-min partic; 15 Mav; 13 wks <n) l-min film; 21 May; 13 wk. In) Partic; 15 May; 13 wks f n )
Ace Hi in n. I : Th 7-7:20 pm; 25 Hi] : 1.1 >, k .
5 May; 52 wks (n) 20-.ee film: 2d May; 52 wk. In) l-min film; 4 Jun: 15 wks (r) Leave it to the Girls; Sun 7-7:30 pm ; 21 Ha]
wks (r) Partic; 13 May; 13 wks In) l-min panic; 13 May; 13 wks ( n ) l-min partic; L5 Mav: 13 wks In) Partic; 15 May; 13 wks (n) 20-sec film; 17 Mav: 32 wks („) 20-aec film: :t Maj ; r.2 „k. (n)
2i May; 52 wks (n)
23 Max : 52 wks (n)
5 Jim: 52 wk. (n)
20-SCC film; 12 May; 13 wks (r)
l-min partic: 15 Mav: I .1 wk. In)
(r)
• lii iie.v* issue: .Ye it* and Renewed on Nettcorhs, Sponsor Personnel Chanties.
.Yafioiiaf Broadcast .Sole* Executive f/iaitae.v. Yeir laeitci/ Ipuoitilittcnf*
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