Sponsor (Jan-June 1950)

Page scan 000963 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1950)
Leaf #:
000963
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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THE SHOE FITS. And the promotion fits, too. Here's Jim Martin, VCGAR newscaster at Thorn McAn with a WGAR point-of-purchase display poster publicizing his daily newscast sponsored by Thorn McAn Stores. WGAR believes in promotion. o°o RECORDS SOAR ... on WGAR's midnight platter show, "Morgan's Musical Inn". Requests for musical numbers pour in to recordcatching Hal Morgan. One record stands at 65 5 telegrams in 70 minutes! Listeners respond to IVGAR . . . morning, noon or midnight. Ch, A/ottk&vK, Oklo.. •tfie SPOT-for SPOT RADIO A WGAR SPONSOR ... Mr. Allen C. Knowles, President of South Side Federal Savings& Loan Association. Mr. Knowles is also Class A Director of Federal Home Loan Bank, Cincinnati, and member of Committee on Fthics, National Savings & Loan League. South Side Federal has been a WGAR advertiser since 1942. REAP THE HARVEST . . . the rich rural area served by WGAR. WGAR's "Farm Report" is now available for sponsorship. Dick Kathe, WGAR's farm director, travels over 2000 miles every month to gather on-the-spot interviews, farm news and market reports. Through WGAR's "Farm Report" you reach wore farmers, more quickly, more often, more economically. Ask about it. RADIO . . . America's Greatest Advertising Medium WGAR Cleveland... 50,000 watts... CBS Represented Nationally by Edward Petry & Company 19 JUNE 1950 47