We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
9 a.m. spot, sponsored since October, L942, by Hardwick and Magee Co. i rugs and carpct> I .
"Both programs feature straight new-, no comment. WFIL announcernewscastei Howard Brown has handled both programs for the past six j'ears and lias built up a large personal following. . . . Brown reads commercials himself, integrating at his own discretion. He prefers this method because 'reading of commercials by the iieu-ca-ler gi\es opportunity for a change of pace without the intrusion of another voice. It also permits great
ei flexibility in the overall newscast'." Brown also feels, according to WFIL. "that commercials on news should stress description of product rather than price because the news audience is primed for information rather than statistics.
KLZ, Denver, cites two of its advertisers who have sponsored newscasts on the station for 14 consecutive years — the Fred Davis Furniture Co.. in the 7: 1~) a.m. spot, and the Cottrell Clothing Co., which sponsors the 5 p.m. newscast. Other consistent sponsors of KLZ quarter-hour newscasts sell sport
Any Way You Look at It . .
Kll.Vr is the
LEADER
in Des Moines,
the center of things in Iowa
Highest Hoopcratcd — Biggest Volume of Accounts
— Highest News Ratings — Most Highest-Rated
Disc Jockeys — Tops in Promotion Facilities
The Hooper Audience Index, March-April, 1950, Shows:
MORNING KRNT has a 96.7% greater audience than the No. 2 station.
AFTERNOON KRNT has a 49.6% greater audience than the No. 2 station.
EVENING KRNT is 1.0 percentage points helow the No. 1 station.
SUNDAY AFTERNOON KRNT has a 11.5% greater audience than the No. 2 station.
SATURDAY DAYTIME KRNT has a 26.1% greater audience than the No. 2 station.
TOTAL RATED TIME PERIODS ... KRINT has a 41.9 greater percentage than the No. 2 station.
Those are Facts Advertisers Know when they buy KRNT ... the Station that can say: "Any Time is Good Time on KRNT"
MA
DES MOINES — THE REGISTER AND TRIBUNE STATION REPRESENTED BY THE KATZ ACENCY
The station with the fabulous personalities and the astronomical Hoopers
ing goods, jewelry, drugs, groceries. meats, lumher, and banking services. Such individual station listings could he extended almost indefinitely for page after page. But their essence can he expressed in two sentences: whatever the product or the size of the advertising budget, the news show is still "old reliable.'' A little forethought and planning can make it the work-horse of any advertiser's media stable. * * *
TV FILMS
[Continued from page 33)
executive, is keenly aware of the difference in atmosphere between a movie theatre and a TV set in the living room. Moods are easier to create in a dark theatre with a large screen and no outside interruptions. Long musical interludes and artistic photograph) don't go over on TV, so they can be cut without loss.
[Please turn to page 56)
MM 'A I.
Jrocramminc .
Q
Q Q
that cleverly complements national shows. Ask about THE DAYBREAKER . . . FAVORITE FIVE.
MANCIPATIONS...
tops in town for response. Ask about LUCKY 7. BEST BY REQUEST.
ERSONALITIES .
town, plus IV
well known, well liked local names . . . plus Mutual's array of stars.
PACK
FOR ADVERTISERS ON
5000
WATTS
CM^-T
o>u
IN ROCHESTER, N. Y.
Represented Nationally by WEED & COMPANY
I
52
SPONSOR