Sponsor (Jan-June 1950)

Page scan 000970 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1950)
Leaf #:
000970
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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ask Henry Clochessy vj Here's what Compton's head timebu\er told SPONSOR: "The -ummer lull ia myth" *I This summer more figuring and sweating will be going mi along Madison Avenue and Michigan Boulevard than ever before. A<k any timebuyer. «I And SPONSOR'S 4th fall facts Issue (out of 17 July) will be the buyer's standby because it pnnide accurate, up-to-the-minute briefing on spot, network. transcriptions, premiums, television, merchandising, program costs and preferences. They'll use it — and how! *1 The direct route to the timebuyer this summer i> via the fall facts Issue. Enter your reservation today. Write Norm Knight, SPONSOR, 510 Madison Avenue, New York 22. '•: Here's what some other timebuyers told u« . . . Joseph liutz Co. "I nfortunatel) mj vacation doesn't la>t all summer so what's so different about July and August?" Beth Black. Director of Media Ted Bates "I'll be very busy buying T\ spots and realigning ni\ radio spot because of adjustments we have l" make due to television. (ii'.M'.viKvi: Shihkrt. Timebuyer